Gen Z is redefining what is expected from financial institutions. Read about five strategies credit unions can use to deliver more personalized experiences, build trust, and create stronger digital connections with the next generation of members.

To financial institutions, Buy Now, Pay Later is a form of borrowing. But to many young consumers, it feels less like debt and more like a budgeting tool. And those perceptions will shape what a generation expects from lending moving forward.

Community has always been at the heart of credit unions. As marketing channels multiply and competition intensifies, authentic local engagement remains one of the most effective ways to build trust, strengthen relationships, and create lasting loyalty.

When faced with endless choices, people don’t decide based on features alone; they choose what feels right. In crowded markets, that comes down to one thing: empathy.

Credit unions have built their legacy on trust and service—but in today’s environment, those strengths must be consistently delivered, not just defined. As digital demands and competition grow, culture becomes the differentiator, shaping how members actually experience the brand in every interaction.

A high-performing brand is more than a logo or campaign; it’s the culture behind it. When brand and culture fall out of sync, it impacts both employee engagement and how members perceive the organization. But when they align, they create a powerful driver of growth.

Marketing leaders at credit unions are operating in intensifying pressure. Success depends on focus: understanding what truly drives results, aligning efforts to business priorities, and using data to guide smarter decisions at every level.

Onboarding emails are powerful relationship-building tools, proven to increase loyalty, and the most-read emails you'll ever send. Follow these 4 best practices to maximize yours.

Stories activate our motor cortex - the part of the brain responsible for planning, controlling, and voluntary movements. How can financial brands tap into this science?

When Security Plus Federal Credit Union refreshed their brand identity, their vision was to modernize their member experience, including how they welcome new members. The 90 day results are in for their onboarding program - check it out!

People see up to 10,000 pieces of data, advertising and information digitally each day. Make human connection part of your competitive distinction.

76% of Gen Z look for their financial education on social media. So how can your social content break through?  

The Sandwich Generation—the 80 million Americans caring for aging parents while raising children of their own—is getting squeezed more than ever, becoming the high pressure Panini Generation. Here’s how FIs can support them, and earn multigenerational relationships.

We helped 7 clients take home 10 Diamond awards, with more winning work throughout the show powered by Strum-developed brands. Congratulations to all the winners!