Strum - Strategic Branding and Analytics
The new face of Weber Marketing Group
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Business Intelligence - Data warehousing, MCIF, behavioral analytics

It starts with Business intelligence.

Unlock, uncover & understand.

 

We accelerate growth with strategies backed by data analytics & business intelligence.

Access to timely business intelligence and organizational performance data has become mission critical to digital transformation. Leaders need data analytics in a unified, multi-dimensional view to manage business strategy, improve user experiences, deepen relationships and enhance performance.

 

Data Warehouse

We put smarter business intelligence and insights in the hands of leaders to drive increased organizational alignment, decision making and KPI performance. Our Data Warehouse links structured and unstructured data files, customer relationship data, licensed big data, algorithms and mapping to capture dynamic insights that accelerate the shift to digital transformation.

We put smarter business intelligence and insights in the hands of leaders to drive increased organizational alignment, decision making and KPI performance. Our Data Warehouse links structured and unstructured data files, customer relationship data, licensed big data, algorithms and mapping to capture dynamic insights that accelerate the shift to digital transformation.

Enhanced MCIF

Our enhanced mcifEdge™ is a data analytics platform providing instant access to customer insights, market and branch intelligence, product analytics and a custom profit model, ProfitTrac®. Simple customized SQL query capabilities and behavioral triggers easily identify loan, deposit and online banking growth opportunities for marketing.

Our enhanced mcifEdge™ is a data analytics platform providing instant access to customer insights, market and branch intelligence, product analytics and a custom profit model, ProfitTrac®. Simple customized SQL query capabilities and behavioral triggers easily identify loan, deposit and online banking growth opportunities for marketing.

Behavioral Analytics

We’ve built a range of behavioral triggers and algorithms to identify opportunities to deepen relationships and revenues, while helping improve user experiences and retention with relevant and timely content.

We’ve built a range of behavioral triggers and algorithms to identify opportunities to deepen relationships and revenues, while helping improve user experiences and retention with relevant and timely content.

Target Marketing

Our targeted marketing software allows users to systematically design, track ROI and implement a range of digital and traditional marketing and savvy Onboarding programs. We identify ideal consumer and business targets and prospects to increase revenues and relationships, and track ROI and net income results.

Our targeted marketing software allows users to systematically design, track ROI and implement a range of digital and traditional marketing and savvy Onboarding programs. We identify ideal consumer and business targets and prospects to increase revenues and relationships, and track ROI and net income results.

 

We turn complex variable data into advanced analytics and visualized dashboards allowing leaders to make smarter decisions and richer user experiences that improve results.

For an initial discussion of your organization’s data analytics, business intelligence, MCIF, data warehouse or digital targeting challenges, contact us here.

 
 

Business intelligence at work.