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      <image:title>Our Work - Corda Credit Union: It Starts with Heart - Make it stand out</image:title>
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      <image:title>Our Work - Corda Credit Union: It Starts with Heart - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Members First: Finding Happiness in the Moment - Make it stand out</image:title>
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      <image:title>Our Work - Members First: Finding Happiness in the Moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Members First: Finding Happiness in the Moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Members First: Finding Happiness in the Moment - Make it stand out</image:title>
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      <image:title>Our Work - Members First: Finding Happiness in the Moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Members First: Finding Happiness in the Moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Members First: Finding Happiness in the Moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Members First: Finding Happiness in the Moment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>Our Work - Y-12 Credit union: Here for every why. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Work - Y-12 Credit union: Here for every why. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Work - Y-12 Credit union: Here for every why. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our Work - Y-12 Credit union: Here for every why. - Make it stand out</image:title>
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      <image:title>Our Work - Y-12 Credit union: Here for every why. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Y-12 Credit union: Here for every why. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Our Work - Y-12 Credit union: Here for every why. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Frontwave Spreads Kindness with Their Street Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Frontwave Spreads Kindness with Their Street Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Tucoemas walks the talk. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Tucoemas walks the talk. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Tucoemas walks the talk. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Work - Tucoemas walks the talk. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-01-27</lastmod>
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    <loc>https://www.strumagency.com/work/onpoint-millennial-campaign</loc>
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    <lastmod>2021-10-28</lastmod>
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      <image:title>Our Work - OnPoint: The up-and-comers</image:title>
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      <image:title>Our Work - OnPoint: The up-and-comers</image:title>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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    <image:image>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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    <image:image>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
      <image:caption>Old Logo</image:caption>
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    <image:image>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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    <image:image>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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      <image:title>Our Work - Personifying the 7 17 Credit Union Brand.</image:title>
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    <loc>https://www.strumagency.com/work/2019/2/18/firefly-how-data-driven-personas-made-the-difference</loc>
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    <lastmod>2021-01-27</lastmod>
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      <image:caption>During the first six months as Firefly, the credit union increased growth across all key performance indicators, setting historical record year-over-year results.</image:caption>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Our Work - How Redwood Credit Union Articulated its Brand</image:title>
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    <image:image>
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      <image:title>Our Work - How Redwood Credit Union Articulated its Brand</image:title>
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      <image:title>Our Work - How Redwood Credit Union Articulated its Brand</image:title>
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      <image:title>Our Work - How Redwood Credit Union Articulated its Brand</image:title>
      <image:caption>Redwood's multi-faceted approach to meeting members' needs is reflected in the high-impact brand wall.</image:caption>
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      <image:title>Our Work - How Redwood Credit Union Articulated its Brand</image:title>
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    <image:image>
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      <image:title>Our Work - How Redwood Credit Union Articulated its Brand</image:title>
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      <image:title>Our Work - How Redwood Credit Union Articulated its Brand</image:title>
      <image:caption>An interactive community space allows members to share stories, goals, what they love about RCU, or just say 'hi'.</image:caption>
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    <image:image>
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      <image:title>Our Work - How Redwood Credit Union Articulated its Brand</image:title>
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    <loc>https://www.strumagency.com/work/rabobank-broadcasting-a-deeper-connection</loc>
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    <lastmod>2020-10-23</lastmod>
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    <loc>https://www.strumagency.com/work/2016/11/26/community-authenticity-shine</loc>
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    <lastmod>2021-01-27</lastmod>
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    <loc>https://www.strumagency.com/work/trailhead-banking-for-the-non-conformist</loc>
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    <lastmod>2021-11-07</lastmod>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498581109904-ZTRF0EUNRDYQSC5NOSMH/Image+5_Trailhead+Brand+Ad.jpg</image:loc>
      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
      <image:caption>The Trailhead design style is minimal and unpolished. Color comes through in the photography - and in the logo, which changes to fit the whim of its environment. The logo, like the brand, is non-conformist.</image:caption>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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    <image:image>
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      <image:title>Our Work - Trailhead: Banking for the Non-Conformist</image:title>
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  <url>
    <loc>https://www.strumagency.com/work/2017/6/27/countryside-bank</loc>
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    <priority>0.5</priority>
    <lastmod>2021-11-07</lastmod>
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      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593013254-C7OD1XRICYQMSL4N2AKI/image-asset.jpeg</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
      <image:caption>The old website experience was not simple or helpful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593433048-M9RE682C0WWEJOLYKFSW/image-asset.jpeg</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
      <image:caption>Old logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593455374-NH5AMHEJGUK9X7EQ45VZ/image-asset.jpeg</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
      <image:caption>The new modernized logo honors the bank's history.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593278317-KIJX4UTEPPU3ABDJZCIY/image-asset.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
      <image:caption>The new branch prototype brings the "Build" brand to life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498594237517-GLV5Y80HNL1S5TVBB32P/Folder_Front-Open-Folder-Mockup-PSD-Template.jpg</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
      <image:caption>The new brand identity system is fresh, simple and focused.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498594339461-J6WYJ30RT3YUZAKW4HNT/Countryside_Mockup_MagazineAD.jpg</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498594372537-JIOP9LHTY4ZFRA9M25W3/Countryside_stationery-mockup-6455.jpg</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498594855599-JVZ5B7RQE68RACVHT0CD/image-asset.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498595443220-R0WSJM412R63E2T442EJ/DSC02171_Before.jpg</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
      <image:caption>The transformation from a dated experience to a modern, branded, guided, digital lobby with tablets was dramatic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498595492717-RXCQHHG7DV1F4NHG6HHP/image-asset.jpeg</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593836781-YW6CJKZ255FIOI0ZG3IL/Screen+Shot+2017-06-27+at+1.00.46+PM.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593840265-B9LJYF155W1JEZOGCSYG/Screen+Shot+2017-06-27+at+1.01.27+PM.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593844426-RJA7D0VBL3WXFW7P27MO/Screen+Shot+2017-06-27+at+1.01.42+PM.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593849550-FL657G82FTKUQ9BXNL02/Screen+Shot+2017-06-27+at+1.02.01+PM.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593852233-STKAI8EMZQGYCH5IB2IA/Screen+Shot+2017-06-27+at+1.02.14+PM.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498593862503-YQO0HETMPJADNPV5P23M/Screen+Shot+2017-06-27+at+1.02.33+PM.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498595672304-FW1HI0QCBOKI0TWZ4DV0/image-asset.png</image:loc>
      <image:title>Our Work - How Countryside Bank Went from Serving Builders to Brand Building</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.strumagency.com/work/2017/6/26/maps-credit-union</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498510854108-3KQUUGDBPN9S81TCYNDM/image-asset.jpeg</image:loc>
      <image:title>Our Work - Maps Credit Union: Navigating a Transformative Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498510912314-4KNRKWHCYM432BEB4E6I/image-asset.jpeg</image:loc>
      <image:title>Our Work - Maps Credit Union: Navigating a Transformative Experience</image:title>
      <image:caption>Maps' branches were caught in a 1970's time warp and needed a bold upgrade.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498511171100-YV8DTU09ODF5M7GHV660/Sal_MAP_2278.jpg</image:loc>
      <image:title>Our Work - Maps Credit Union: Navigating a Transformative Experience - This new branch features tablet banking stations and highlights of their “buy local” business program with the roadmap symbols.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498511179307-ECZ1URKZ65HED3YCO5UX/Sal_MAP_2287.jpg</image:loc>
      <image:title>Our Work - Maps Credit Union: Navigating a Transformative Experience - This new branch features tablet banking stations and highlights of their “buy local” business program with the roadmap symbols.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498511186715-W4IJ38O9MCDR10U5RSFL/Sal_MAP_2299.jpg</image:loc>
      <image:title>Our Work - Maps Credit Union: Navigating a Transformative Experience - This new branch features tablet banking stations and highlights of their “buy local” business program with the roadmap symbols.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498511192108-735S9BR7QOP7IOQL9FH9/Sal_MAP_2345.jpg</image:loc>
      <image:title>Our Work - Maps Credit Union: Navigating a Transformative Experience - This new branch features tablet banking stations and highlights of their “buy local” business program with the roadmap symbols.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.strumagency.com/work/becu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498171036973-VMXVC5ZR9WT8W4BKGGYR/image-asset.jpeg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498171167761-KQUABIN8YZQT0N8J7LRJ/image-asset.jpeg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498171264844-Q6IT5GNQX16RAAMTB3NL/image-asset.jpeg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498171453536-P5L75P8IPR69AYCKOWAI/BECUCaseStudy_Image_04.jpg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498171490321-49J6FIOKH0R53KTDEAIK/LS20140222_BECU_001v2.jpg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498502574470-2KDN438Z7F2EIISDKSYH/BECUCaseStudy_Image_05.jpg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498503006540-15K92X5ASG6LM3CWL1ZQ/image-asset.jpeg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498503106129-6XSHEIIPJLCAHGTFMT1V/BECUCaseStudy_Image_07.jpg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498503491200-HDAECLZBWAO51CH0DNY2/BECUCaseStudy_Image_08.jpg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498503971033-1X4FXBCNQXGUQZ1P43NQ/LS20140222_BECU_007.jpg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498503605271-SH5W6EXRUKKV0GAVRXTX/BECUCaseStudy_Image_09.jpg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498504009352-7AWNJE41WQU7TN8CMU55/LS20140222_BECU_009v1.jpg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498503704777-5YOMUY1V5RBBQTRE6HQX/image-asset.jpeg</image:loc>
      <image:title>Our Work - BECU's Regional Advisory Hub</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.strumagency.com/work/2017/6/22/blueshore-financial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498152873692-6BOWC3VQCHQ7R6H3R5CZ/BlueShore-Financial_FinancialSpa.jpg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>One of BlueShore Financial's trademarked Financial Spa™ branches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498153005137-8XWTTZRGOXBEXZBY6EOJ/image-asset.png</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498153081076-16CGO1L85D89BVAEVEV0/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>BlueShore Financial's new name and brand promise, "be richly valued" introduced September 2013.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498155174273-YLIXCPEGKJ8WAIORUUMK/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498155210676-A2NUE2VLUA8JHCG9AOD1/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>The image of North Shore Credit Union prior to 2000 was a traditional, community-oriented credit union.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498155009409-OJG9V4E74R5MTJR8T6ZE/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>North Shore Credit Union's bold new vision was captured in a comprehensive staff guidebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498153414092-5E8GJNAUDCRTV3V90CM4/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>BlueShore Financial's Financial Spa design was strategically launched with the opening of their branch in West Vancouver.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498153826125-EXTHQAEHBZVWRGSL1M8N/BlueShore%2BFinancial_Whistler02.jpg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>BlueShore Financial's Whistler branch reflects the world-class resort's outdoor passions of skiing, snowboarding and mountain biking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154023833-TE491UJA9RI9U7OYPGCE/BlueShore%2BFinancial_Whistler16.jpg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154178580-IR4VCBMNWP8NRJIQL7TT/NSCU_seymour%2Bparkgate%2B%2BTeller_7207_6x4_300dpi.jpg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>The Arts View program draws consumers to branches to showcase local artists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154110665-GK7UY3RMYENU595MXLGT/BlueShore%2BFinancial_Arts%2BView2.jpg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154307383-CMBSQ87Q2AAMQDJMZO7G/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>Accredited financial advisors guide clients with their unique lifespring® financial planning service</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154488706-RRCMU19UZIGP8B25T8PJ/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>Backstage Nordstrom tour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154603785-U6GZAMCTSWWOV99L2WNU/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>The stunning brand book is a comprehensive guide for employees to live out the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154648415-7OK269G2GJITEB7L2QAD/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154669189-DRMU62ZG1QRDMOGLJA5Z/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1498154780930-83PDGKWZEPYZEF32LJFS/image-asset.jpeg</image:loc>
      <image:title>Our Work - From the North Shore to BlueShore Financial. A Case Study of an Affluent Brand.</image:title>
      <image:caption>BlueShore Financial's President and CEO, Chris Catliff, inside The Financial Spa.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.strumagency.com/work/2017/10/19/pen-air-credit-union</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1508432483373-2WULTW2KFDVW5DY0BVFQ/15PNA053_RETAIL-BRANCH_OPT-1_V1_04_TECH_edited.jpg</image:loc>
      <image:title>Our Work - Pen Air Credit Union Respects Their Past By Redefining Their Future</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1508432880692-TC84FZLT5ISRE5P5YQPT/14PNA166-Billboard-Sm.jpg</image:loc>
      <image:title>Our Work - Pen Air Credit Union Respects Their Past By Redefining Their Future</image:title>
      <image:caption>A colorful, eye-catching billboard speaks to Pen Air's focus on doing what's best for their members.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1508432987329-J4AX156WV52CF2FIAUQZ/PenAir+-+Eastern+Shores+20150616_094622.jpg</image:loc>
      <image:title>Our Work - Pen Air Credit Union Respects Their Past By Redefining Their Future</image:title>
      <image:caption>A brand wall prominently features Pen Air's brand promise in all branches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1508433070188-ZGWSCRNZXL8LREBMXMQQ/Pen%2BAir%2BOld%2BLogo.gif</image:loc>
      <image:title>Our Work - Pen Air Credit Union Respects Their Past By Redefining Their Future</image:title>
      <image:caption>Logo before</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58338155cd0f68654b74432b/1508433095751-PSTGDLZKPS16WN8DSUXX/pen%2Bair%2BFCU%2Bcopy.png</image:loc>
      <image:title>Our Work - Pen Air Credit Union Respects Their Past By Redefining Their Future</image:title>
      <image:caption>Logo after</image:caption>
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      <image:caption>Our experience with financial institutions, and our track record for success, is unmatched in this industry — so is our range of how we can help. Need a digital campaign to hit your year-end numbers? We can do that. Not sure where your brand goes from here? Or who your most valuable consumer segments and prospects are and what they need? Want to know how to build brand fanatics from the C-suite to your front line? Those are the questions we answer every day.</image:caption>
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      <image:caption>We all live in a multi-faceted world — where lines blur, and experiences converge. Where we live. Where we work. How we relax. Why we dream. The things we see. The places we go. A high-functioning financial brand can turn it all into an advantage. It takes strategy, but also craft. Design, motion, sound — it all comes together to tell a story and lead consumers to fanatic loyalty.</image:caption>
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      <image:caption>Branding and marketing, advertising and culture — all of it works better when the right brain meets the left. Strum values analytics as much as creativity. And then we blend it together. Research, testing, data, digital. It helps shape great brands and makes them more effective. It’s how you squeeze maximum impact out of everything you do.</image:caption>
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