For Embold, the Bolder the Better

Grow strong.

Boldness. It’s rooted in all of us.

Challenge:

Just outside of Portland, Oregon, Clackamas Federal Credit Union’s geographical-based name posed limitations to their plans to broaden their reach and grow their membership. In the client’s words, they “played it safe” with branding that at times lacked focus, consistency and a strong point of view.

Solution:

The Embold name and brand was created to honor their Pacific Northwest heritage. It empowers members and encourages them to boldly pursue their goals. The new brand blends modern design with warmth and a sense of comfort. A tree motif promotes growth and speaks to their deep roots in the community.

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The biggest dreams grow from the deepest roots.

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Community is made stronger by the roots we plant and the dreams we hold.

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Launching the brand with bold clarity.

The launch strategy was bold simplicity. Let the brand do its work.

Subtle details make the difference.