Strum - Strategic Branding and Analytics
The new face of Weber Marketing Group
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We believe in curiosity.

A brief history of Strum.


30 years of rhythm.

We lived our first 30 years as Weber Marketing Group. And for 30 years we steadily evolved. We helped lead a branding revolution for community financial institutions. We designed immersive environments. Forged bold campaigns. Engineered experiences. Created and told powerful stories.

We utilized nuanced insights to shape consumer behavior. And we invented new digital tools to make it all more effective.

After 30 years of pushing forward, there comes a time to look back and take stock. We are so much more than a marketing group. We are analysts and strategists and artists and storytellers — all working together to solve complex brand challenges.

We find rhythm. We make noise. And we will continue to evolve.


Leadership & Senior Management.

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Mark Weber

CEO & Chairman | Principal

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Ben Stangland

President & COO | Principal


Karen McGaughey

VP Client Services | Principal

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Josh Streufert

Creative Director | Principal

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Randy Schultz

VP Marketing

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John mathes

Director of Brand Strategy

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Lee allen

Director of Software Platform

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Charlotte boutz-connell

Director of Client Experience

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Kory Davidson

Associate Creative Director

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Bill HasApidis

Director of Data Analytics

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matt devries

Director of Finance

Ruth kapcia

Director of Retail Experience

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Maya Bragg

Director of Design


What we value.

Curiosity. Determination. Insight. Craft. And a story well told.

What we do.


  • Analytics

  • Data Warehouse

  • MCIF

  • Business Intelligence

  • Profitability

  • Research


  • Brand

  • Name

  • Branch Optimization

  • Culture & Training

  • Segmentation & Personas

  • Marketing


  • Branding

  • Naming

  • Advertising

  • Digital

  • Retail Design

  • Film & Video


Tour our seattle office.


Contact Us.

Shoot us an email. Send us a carrier pigeon. Or just drop on by. We’d love to see you.

Name *

Our main office is located in Seattle, where Capitol Hill meets Downtown.

1200 6th Avenue, Suite 900
Seattle, WA 98101