Our Agency

We believe growth happens when strategy, culture, data, and experience work together.

Strum helps financial institutions build stronger brands, better experiences, and sustainable growth. For more than three decades, we’ve partnered with credit unions, community banks, and financial institutions to solve complex business challenges, uncover new opportunities, and create meaningful connections with the people they serve.

Leadership Team

Mark Weber CEO

Mark Weber

Mark
Weber

CEO & Founder | Principal
CEO & Founder | Principal
Karen McGaughey Chief Experience Officer

Karen McGaughey

Karen McGaughey

Chief Experience Officer | Principal
Chief Experience Officer | Principal
Josh Streufert Chief Creative Officer

Josh Streufert

Josh
Streufert

Chief Creative Officer | Principal
Chief Creative Officer | Principal

About Strum

Strum is a strategic branding, marketing, analytics, and consumer experience agency dedicated exclusively to helping banks, credit unions, and financial institutions grow. We combine research, strategy, creativity, media, and technology to build stronger brands, better experiences, and measurable business results.

Our Process

Our ability to connect the dots sets us apart. Driven by strategy. Focused on results.

Discover

01

Research & Assessment

Conduct research, audits, and stakeholder interviews to understand your organization, market, and audience.

Insight & Opportunity Analysis

Analyze data, trends, and competitive landscapes to identify opportunities and challenges.

Strategic Intelligence

Uncover key insights that inform strategic decision-making and future growth initiatives.

Define

02

Vision & Goal Alignment

Establish clear goals, priorities, and success metrics aligned with business objectives.

Positioning & Strategy Development

Develop positioning, messaging, and strategic frameworks that differentiate your organization.

Chart the Course

Create a strategic roadmap that guides decision-making and drives organizational alignment.

Deliver

03

Solution Design & Implementation

Design and implement integrated solutions across brand, marketing, digital, and experience channels.

Activation & Execution

Launch campaigns, initiatives, and programs that engage audiences and drive results.

Performance Optimization

Measure performance and optimize execution to maximize impact and return on investment.

Grow

04

Continuous Monitoring

Monitor performance, market shifts, and customer behaviors to uncover new opportunities.

Optimization & Evolution

Refine strategies and experiences through continuous learning and data-driven insights.

Innovation & Sustainability

Foster innovation and organizational alignment to support long-term, sustainable growth.

Discover

01

Research & Assessment

Conduct research, audits, and stakeholder interviews to understand your organization, market, and audience.

Insight & Opportunity Analysis

Analyze data, trends, and competitive landscapes to identify opportunities and challenges.

Strategic Intelligence

Uncover key insights that inform strategic decision-making and future growth initiatives.

Define

02

Vision & Goal Alignment

Establish clear goals, priorities, and success metrics aligned with business objectives.

Positioning & Strategy Development

Develop positioning, messaging, and strategic frameworks that differentiate your organization.

Chart the Course

Create a strategic roadmap that guides decision-making and drives organizational alignment.

Deliver

03

Solution Design & Implementation

Design and implement integrated solutions across brand, marketing, digital, and experience channels.

Activation & Execution

Launch campaigns, initiatives, and programs that engage audiences and drive results.

Performance Optimization

Measure performance and optimize execution to maximize impact and return on investment.

Grow

04

Continuous Monitoring

Monitor performance, market shifts, and customer behaviors to uncover new opportunities.

Optimization & Evolution

Refine strategies and experiences through continuous learning and data-driven insights.

Innovation & Sustainability

Foster innovation and organizational alignment to support long-term, sustainable growth.

Our Purpose

Inspire new thinking to effect powerful change.

Inspire new thinking to effect powerful change.

Inspire new thinking to effect powerful change.

Our Values

Strum purple gradient

Curiosity

Everything that is new and powerful begins with understanding. We ask questions like why and how. We seek to learn, to figure things out.

Strum purple gradient

Insights

We bring clarity to the table. We use our intuition, our experience, and our expertise to uncover truth that leads to real solutions.

Strum purple gradient

Courage

We dare to break new ground. To guide our clients and our work to new places. To step out of our comfort zone and embrace the knot in our stomach (it’s a sign we’re growing).

Strum purple gradient

Craft

Quality matters. So do the details. We pay attention to our work and create a product that we can be proud of.

Strum purple gradient

People

Our work begins and ends with human beings. Empathy, understanding, respect, and relationships are at the core of what we do.

Strum purple gradient

Curiosity

Everything that is new and powerful begins with understanding. We ask questions like why and how. We seek to learn, to figure things out.

Strum purple gradient

Insights

We bring clarity to the table. We use our intuition, our experience, and our expertise to uncover truth that leads to real solutions.

Strum purple gradient

Courage

We dare to break new ground. To guide our clients and our work to new places. To step out of our comfort zone and embrace the knot in our stomach (it’s a sign we’re growing).

Strum purple gradient

Craft

Quality matters. So do the details. We pay attention to our work and create a product that we can be proud of.

Strum purple gradient

People

Our work begins and ends with human beings. Empathy, understanding, respect, and relationships are at the core of what we do.

Careers

Great talent is always worth meeting.

Even when we don’t have an open position, we’re always interested in meeting people who are curious, collaborative, and passionate about creating work that makes an impact. If you believe you’d make Strum stronger, we’d love to hear from you.