Strum Speaking at Financial Brand Forum 2022
Strum’s own Karen McGaughey, Principal/VP Client Services, and Josh Streufert, Principal/Creative Director, along with Marci Francisco, CXO at Premier America CU, will be leading a How-To Strategy Session at the Financial Brand Forum in Las Vegas this November titled “Financial Brand Makeover: Keys to Strategic Brand Differentiation & Awareness.”
Karen McGaughey, Strum VP Client Services
Josh Streufert, Strum Creative Director
Marci Francisco, CXO Premier America
Attendees will have a front row seat into the brand transformation journey of a real financial institution — a rare opportunity see what worked and what didn’t as Premier America implemented an expressive branding strategy based on brand values and market resonance. Learn how they identified the true character and core principles that drive their brand strategy, as they fight for brand distinction in one of the most highly competitive banking markets in the United States.
This unique session will show how others overcome the same internal pitfalls and cultural challenges when tackling entrenched beliefs in pursuit of a powerful and differentiated brand strategy.
This session will teach banking executives:
What it takes to create, evaluate, and refine a differentiated brand strategy in today’s hyper-competitive financial sector
Secrets to gaining buy-in and building consensus among impassioned internal stakeholders holding diverse (and sometimes conflicting) points of view
How to avoid the biggest and most common branding mistakes, pitfalls and road blocks that prevent financial institutions from building a distinctive brand
The trials, challenges, and successful outcomes involved with aligning culture, purpose, values, and future goals
The fundamental steps required to build the right brand strategy, and what you need to do to prepare for your next branding initiative
How bold storytelling captures brand attention in a crowded market
Other speakers at the Forum this year include Jay Leno, Magic Johnson, Daymond John of Shark Tank, and author and polar explorer Alison Lavine.
Join us, and over 900 retail financial institutions, at the Financial Brand Forum as it returns in-person this year at the Aria Hotel & Resort in Las Vegas from November 13-16. Register here.