Strum - Strategic Branding and Analytics
It's all in the mix.

The Strum Blog

CUInsight Strategic Marketing & Brand Activation for Credit Unions

Take your skills to the next level with Mastery Courses presented by CUInsight. This is a structured, four-week learning experience designed for credit union professionals.

What to expect:

  • Four engaging sessions: Each course includes in-depth discussions.

  • Three interactive content sessions: Join 45-minute sessions over three consecutive weeks, each covering a different area.

  • Personalized office hours: In week four, connect with your presenters for guidance and deeper discussions tailored to your needs.

  • Exclusive follow-up support: Stay engaged! We offer a bonus office hours session 4–6 weeks later to ensure continued learning and application.

Learn more

Mark Weber

Ben Stangland

Session 1: Making Marketing Invaluable to the C-Suite
Mark Weber, CEO & Chairman, Principal of Strum and Strum Platform
Ben Stangland, President & COO, Principal of Strum and Strum Platform
October 2, 2025 | 1 pm EDT
Marketing leaders—ready to stop being seen as the “what am I getting for my investment department”? Join Mark and Ben to learn how to hardwire growth strategies, segmentation and data-driven marketing into the boardroom with KPIs, brand distinction, and measurable ROI. You’ll discover how to activate data, boost automation, and use analytics and AI to drive personalization, profitability, and performance results. If your marketing isn’t influencing executive growth decisions and the bottom line yet, it will after this.

Josh Streufert

Session 2: Busting Ruts: Brand, Creative, Culture and Results
Josh Streufert, Chief Creative Officer, Strum
October 9, 2025 | 1 pm EDT
Is your credit union brand feeling stuck in neutral? Josh brings the fuel. This session cracks open how to build emotional resonance, storytelling that converts, and creative that makes you impossible to ignore. Learn what separates trusted brands from forgettable ones—and how inspiring your culture and risk-taking can drive bigger results. Spoiler: Rebranding isn’t about a logo, or a name change, but it’s always about engaging people to something greater.

Karen McGaughey

Charlotte Boutz-Connell

Session 3: Elevating your Brand, Engaging your Culture & Generating ROI
Karen McGaughey, Chief Experience Officer, Principal of Strum
Charlotte Boutz-Connell, VP Client Solutions
October 16, 2025 | 1 pm EDT
Most brand strategies fail in the last mile—culture, marketing and execution. Karen and Charlotte show you how to bridge the gap. From building brand champions and optimizing digital marketing, to balancing awareness building and product sales with new member acquisition, this session tackles the messy middle between strategy and results. Learn what works, what flops, and how to embed your brand distinction and data-driven marketing into every member experience.

Strum