Strum - Strategic Branding and Analytics
The new face of Weber Marketing Group
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Strategic planning for financial institutions - Naming, Branding, Marketing, Branching

Let’s make the world move.

Big goals need big plans.

 

We solve complex growth challenges & unlock brand potential with business intelligence and data-driven strategies.

Sustained growth and performance requires expert data analytics, market insights and business intelligence to build game-changing competitive brands and growth strategies that increase market share and profits.

 

Brand & Name

Successful brand strategies improve competitive positioning, enhance performance, and achieves valued differentiation among key target audiences.    We build successful brands through collaboration to unlock deep brand insights that shape consumer behavior, focus organizational culture and address challenges impacting growth.    And, for some clients this means a new name too.

Successful brand strategies improve competitive positioning, enhance performance, and achieves valued differentiation among key target audiences.

We build successful brands through collaboration to unlock deep brand insights that shape consumer behavior, focus organizational culture and address challenges impacting growth.

And, for some clients this means a new name too.

Segmentation & Personas

Lifestyle Segmentation Strategies and Data-Driven Personas are the foundation for targeted growth.    We analyze customer relationships, link lifestyle big data and deploy ProfitTrac®, our unique profit model, to build targeting strategies that increase growth and yield deep relationships.

Lifestyle Segmentation Strategies and Data-Driven Personas are the foundation for targeted growth.

We analyze customer relationships, link lifestyle big data and deploy ProfitTrac®, our unique profit model, to build targeting strategies that increase growth and yield deep relationships.

Content

The benefits of a Next Gen Digital Content Strategy are vital to improving user experiences and one-to-one personalization. Distinguish your brand relevancy with savvy digital content marketing and video storytelling.

The benefits of a Next Gen Digital Content Strategy are vital to improving user experiences and one-to-one personalization. Distinguish your brand relevancy with savvy digital content marketing and video storytelling.

Growth & Marketing

From strategy development to campaign implementation, we leverage deep consumer segment analytics, competitor and market insights to build impactful marketing, product and growth strategies.    Our Market Analysis & Branch Optimization Strategy utilizes market scoring algorithms, financial market share data and breakeven analysis to prioritize 5-7 year growth decisions that ensure multi-year profitable growth.

From strategy development to campaign implementation, we leverage deep consumer segment analytics, competitor and market insights to build impactful marketing, product and growth strategies.

Our Market Analysis & Branch Optimization Strategy utilizes market scoring algorithms, financial market share data and breakeven analysis to prioritize 5-7 year growth decisions that ensure multi-year profitable growth.

 

We are a team of analysts, marketers, innovators, strategists and storytellers. We help our clients create market-leading brands by aligning cross-functional teams with road mapping processes, market intelligence and agile workshops to build enterprise-wide transformational strategies that drive market-leading results.

For an initial discussion of your organization’s strategy challenges, contact us here.

 
 

our Strategies at work.