OnPoint: Community & Authenticity Shine in Brand Films

When real people share their stories, the result isn’t a testimonial. It’s a connection that runs much deeper.

When we set out to help OnPoint tell their brand story in a rich media campaign that would feature real OnPoint members and unscripted dialog, we wanted to move beyond the traditional testimonial. So we let the subjects tell their stories about what's most important to them and how OnPoint plays a part in helping to make it happen.

The results are two short films with a powerful connection to community.

A real-life OnPoint family share why community is so important. It's the foundation of why they choose to bank at OnPoint Community Credit Union. Agency: Weber Marketing Group http://www.webermarketing.com Client: OnPoint Community Credit Union http://www.onpointcu.com

Portland Oregon's Mark Spencer Hotel is featured in this brand film for OnPoint Community Credit Union. OnPoint helped the Mark Spencer navigate through a complex set of business financing. We hear from owner Alix Nathen, as he explains contribution to helping his business — and his community — thrive. Agency: Weber Marketing Group http://www.webermarketing.com Client: OnPoint Community Credit Union http://www.onpointcu.com