Ardent: A tribute to grit, guts and good old fashioned hard work.

At Ardent, grit makes great.

To help launch the name and brand of Ardent Credit Union, this spot is a tribute to all those tenacious enough to chase down a dream and make it happen. Ardent believes that "Grit makes great," and they prove it every day. Agency: Weber Marketing Group http://www.webermarketing.com Client: Ardent Credit Union http://www.ardentcu.org