Jolt CU: energized to go all in, all the time
To create a greater community impact meant reaching a wider audience.
Time to kick it up a notch.
With an aging membership base and the built-in limitations of a religion-based charter, Catholic Federal Credit Union was anticipating a decline in growth. Their history of active community participation gave them a strong foothold enabling them to pivot in an entirely new direction.
Renaming Catholic Federal Credit Union to Jolt Credit Union was the first step in making a clean break from their limiting religious associations. Next, by infusing a fresh, active voice we helped them springboard in a new direction to attract a broader, more youthful membership base. And the momentum builds!