TruStone Financial tells their brand story with authenticity and love.

TruStone Financial has been growing across Minnesota and Wisconsin while remaining true to the values of a neighborhood credit union. But how do you create a shared sense of community for members across multiple states? How do you celebrate the unique character of each neighborhood while reinforcing a consistent brand experience?

Strum developed a series of brand commercials that showcase TruStone's love of people and community across its markets. We spent time in multiple cities with real employees and members, weaving their stories together to create an authentic, heartfelt narrative. A flagship 60-second spot brings together locations and people from across TruStone's footprint, while multiple 30- and 15-second versions highlight individual communities, ensuring every viewer sees content that feels genuine and true to place.

The result is a campaign that feels both unmistakably TruStone and unmistakably local — proving that a growing credit union can expand its reach without sacrificing the neighborhood spirit that defines its brand.