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News & Events
Strum’s Karen McGaughey to Lead Session at Marketing & Business Development Certification School
Strum’s Karen McGaughey to Lead Session at Marketing & Business Development Certification School
Strum Agency
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Strum Agency
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Thriving in Uncertain Times: Strategic and Practical Marketing Imperatives
Uncertainty is nothing new for marketers. But today's shifting expectations, evolving technology and growing pressure to prove impact are raising the bar for how marketing teams operate.
In this session, Strum Agency's Chief Experience Officer Karen McGaughey will explore the practical and strategic imperatives for creating a more connected, high-performing marketing system. From sharper targeting and smarter use of data to more intentional investment, Karen will look at how brand, marketing, media and creative strategies can work together to turn ideas into measurable impact.
Karen McGaughey, Chief Experience Officer, Strum
Through the lens of today's changing marketing landscape, you'll explore how stronger audience connections, smarter segmentation and better alignment can create greater relevance and long-term member loyalty.
Karen will share practical insights on audience connection and storytelling, targeting and segmentation, data-driven marketing, marketing system design and alignment, and decoding the martech stack. Attendees will leave with ideas for building a more connected marketing program that strengthens relevance, elevates storytelling, and turns strategy into action.
Thriving in Uncertain Times: Strategic and Practical Marketing Imperatives
September 28 | 1:00-2:00 p.m.
Savannah, Georgia
About Marketing & Business Development Certification School
Hosted by America's Credit Unions, Marketing & Business Development Certification School brings credit union professionals together for education focused on building stronger marketing and business development programs. The 2026 school takes place September 28-October 1 in Savannah, Georgia.
Thriving in Uncertain Times: Strategic and Practical Marketing Imperatives
Uncertainty is nothing new for marketers. But today's shifting expectations, evolving technology and growing pressure to prove impact are raising the bar for how marketing teams operate.
In this session, Strum Agency's Chief Experience Officer Karen McGaughey will explore the practical and strategic imperatives for creating a more connected, high-performing marketing system. From sharper targeting and smarter use of data to more intentional investment, Karen will look at how brand, marketing, media and creative strategies can work together to turn ideas into measurable impact.
Karen McGaughey, Chief Experience Officer, Strum
Through the lens of today's changing marketing landscape, you'll explore how stronger audience connections, smarter segmentation and better alignment can create greater relevance and long-term member loyalty.
Karen will share practical insights on audience connection and storytelling, targeting and segmentation, data-driven marketing, marketing system design and alignment, and decoding the martech stack. Attendees will leave with ideas for building a more connected marketing program that strengthens relevance, elevates storytelling, and turns strategy into action.
Thriving in Uncertain Times: Strategic and Practical Marketing Imperatives
September 28 | 1:00-2:00 p.m.
Savannah, Georgia
About Marketing & Business Development Certification School
Hosted by America's Credit Unions, Marketing & Business Development Certification School brings credit union professionals together for education focused on building stronger marketing and business development programs. The 2026 school takes place September 28-October 1 in Savannah, Georgia.
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