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2022 CUNA Diamond Award Winners

New faces, familiar friends, and a great conference - that was the CUNA Marketing & Business Development Council in Los Angeles over the week of March 7th. Our team at Strum loved being right in the middle of it all, providing you the marketing and data analytics solutions you were looking for.

The CUNA Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing. Congratulations to all the winners, it was an inspiring show. With 1,195 total entries in 35 categories, we’re thrilled to share a special celebration with 9 of our clients, who won a total of 20 awards this year, including 5 Category Best honors!

For deeper dives into some of this award winning work, check out portfolio pages for Frontwave, Forrit, TruStone, Tucoemas, Lookout, and Expedition. And below is the full set of awards.

Finally, a huge shout out to the Diamond Award emcees, Mia Perez and Royce Ngiam. Great job you two!

We’re already looking forward to 2023 in Orlando, Florida.


Time to celebrate! 🍾🥂

  • Redwood – Complete Campaign (Auto Loan Rate Sale); Direct Mail (VISA Balance Transfer); Digital Advertising No Joke Membership

  • Lookout Credit Union – Internal Marketing Ranger Program (Category Best); Membership Marketing Welcome Packet (Category Best); Retail POS Provision Kiosk (Category Best); Video (Non-commercial) Introducing Lookout; Logo; Rebrand (Category Best); Plastic Card Design Credit & Debit Cards

  • Frontwave – 2021 Brand Awareness; Digital Advertising; Financial Education

  • Expedition – Logo (Category Best); Rebrand

  • Forrit – Logo 

  • Abound – Video (Commercial)

  • TruStone Financial – Video (Commercial)

  • Tucoemas – Rebrand

  • Capital – Complete Campaign

See the full list of winners for the 2022 show here.

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