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Climb CU Wins 10 MAC Awards

Climb Credit Union earned top honors at the 2025 Marketing Association of Credit Unions (MAC) Awards, a reflection of the credit union’s ongoing commitment to building meaningful member relationships and elevating the credit union movement through creativity and purpose-driven communication. In addition to multiple category wins, Climb was named one of four finalists for the MACQUEE Award, which recognizes the most outstanding marketing achievement across all asset sizes. Climb was the only finalist under $1 billion in assets. 

  • MACQUEE Award Finalist

  • Rebrand (Gold) | Climb CU Brand

  • Website Transformation (Gold) | Climbcu.org

  • Culture and Internal Campaign (Gold) | Brand Reveal Event

  • Product Development (Gold) | Peak Savings Account

  • Multi-Channel Campaign (Gold) | Brand Awareness

  • Non-Commercial Video (Gold) | Brand Story Video

  • Marketing Automation (Gold) | Indirect Member Onboarding Series

  • Branch and Point-of-Sale Merchandising (Silver) | Various 

  • Logo (Bronze) | Climb CU Logo

The MAC Awards celebrate the best of credit union marketing nationwide, recognizing creativity, strategy, and measurable impact. These accolades follow Climb’s strong showing earlier this year at the America’s Credit Unions Diamond Awards, where the rebrand earned seven top honors, including multiple “Category’s Best” distinctions. The continued recognition from both national competitions highlights the sustained success of Climb’s rebranding initiative and its fresh, human-centered approach to marketing.

"We’re incredibly proud to be recognized among the nation’s most innovative credit unions," said Carrie Langgard, President/CEO at Climb Credit Union. "Being honored across so many categories, and as a finalist for the MACQUEE, shows the impact of our team’s creativity, strategy, and heart."

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