We helped 7 clients take home 15 MAC awards, with more winning work throughout the show, powered by Strum-developed brands. Congratulations to all the winners!
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Climb Credit Union earned top honors at the 2025 MAC Awards, including being named as one of four finalists for the MACQUEE Award. See the work.
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Strum is thrilled to celebrate with all the 2024 Diamond Award winners, and especially our 8 clients who won a combined 12 awards - including Category Best! 💎💎💎
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Headquartered in Southeast Idaho, ISU Credit Union was quickly outgrowing its moniker. Download the case study to learn how the Lookout Credit Union name and brand is already driving growth results.
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Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
Read MoreIn this half hour podcast episode, Ben and Lauren discuss the strategic importance for credit unions of understanding target audiences for growth, the positive impact of renaming and rebranding, and the importance of sharing data within the organization rather than keeping it siloed.
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Download the free case study to learn how one credit union went from negative growth to 200% new member growth in 2 years by creating a brand of purpose and appeal.
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One of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
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The journey to a premium financial brand delivering world-class financial wellness and category-leading experiences is far from simple. It’s a story marked by courage, continuous innovation, and risk-taking to transform an organization, its culture, and market reputation - that’s worth learning from.
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An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.
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