Strum - Strategic Branding and Analytics
It's all in the mix.

The Strum Blog

CUInsight has questions for Karen

Strum’s CXO and Principal Karen McGaughey was recently in conversation with CUInsight’s President and CEO Greg Michleg for their “3 Questions” series.

In this quick and insightful 8-minute video, Karen and Greg dive into the timely and critical topic of marketing budgets:

  • What’s the biggest mistake credit unions make when developing marketing budgets?

  • How can marketing leaders make the case for a larger or more flexible marketing budget?

  • What should credit unions prioritize in their marketing spend to get the most return?

Strum