We helped 7 clients take home 10 Diamond awards, with more winning work throughout the show powered by Strum-developed brands. Congratulations to all the winners!
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Credit unions have built their legacy on trust and service—but in today’s environment, those strengths must be consistently delivered, not just defined. As digital demands and competition grow, culture becomes the differentiator, shaping how members actually experience the brand in every interaction.
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When faced with endless choices, people don’t decide based on features alone; they choose what feels right. In crowded markets, that comes down to one thing: empathy.
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Marketing leaders at credit unions are operating in intensifying pressure. Success depends on focus: understanding what truly drives results, aligning efforts to business priorities, and using data to guide smarter decisions at every level.
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We are partnering with America’s Credit Unions to deliver a 4-session eSchool on Empowering Your Credit Union with Data Driven Marketing. We’ll explore advanced marketing strategies like AI-driven automation and predictive triggers that focus your resources where they’ll make the biggest impact.
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Many credit unions treat marketing as a cost center instead of a growth driver. It’s time for a smarter approach to drive stronger results.
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2026 is not going to be a cake walk. The path to growth and resilience includes these five strategic priorities.
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With strategic planning season underway, here are 5 focus areas for your 2026 Marketing Plan.
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In this quick and insightful video, Strum’s CXO and Principal Karen McGaughey and CUInsight’s President and CEO Greg Michleg discuss how credit unions can optimize their marketing budgets.
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Onboarding emails are powerful relationship-building tools, proven to increase loyalty, and the most-read emails you'll ever send. Follow these 4 best practices to maximize yours.
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These five mid-year shifts can fuel performance in 2025 without blowing up your budget or burning out your team.
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When Security Plus Federal Credit Union refreshed their brand identity, their vision was to modernize their member experience, including how they welcome new members. The 90 day results are in for their onboarding program - check it out!
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In this free webinar, hear about the rebranding journey and how, for Members First Credit Union, centering joy drove their success.
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The competitive battle to win low-cost core deposits, stem the outflow of deposits, and attract new members has never been higher for credit unions. But there is an antidote.
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In this 8-minute video, Ben Stangland and Robbie Young of CUInsight dive into how Strum Platform helps financial institutions improve member experiences and campaign ROI, and how the agency works hand-in-hand with Strum Platform to create comprehensive marketing strategies that drive growth.
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The Embold brand empowers members to boldly pursue their goals. Using Strum Platform, they extended this philosophy to create multi-email campaigns catering to new members’ unique personal needs. The results were powerful.
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The Sandwich Generation—the 80 million Americans caring for aging parents while raising children of their own—is getting squeezed more than ever, becoming the high pressure Panini Generation. Here’s how FIs can support them, and earn multigenerational relationships.
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Gen Z is expected to comprise 40% of all consumers by 2030 and holds an annual spending power of over $450 billion in the U.S. alone. Engaging them is critical for the future success of credit unions.
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Advice, perspective and knowledge on a wide range of issues reshaping banking today.
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A successful deposit strategy requires an understanding of consumer behavior and macroeconomic trends. Here are 3 factors to consider and 3 steps to take.
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