Financial Brand Forum Makeover: Keys to Strategic Brand Differentiation & Awareness

At the 2022 Financial Brand Forum, get a front row seat into the brand transformation journey of a real financial institution — a rare opportunity see what worked and what didn’t as Premier America, a $3.5+ billion credit union, implemented an expressive branding strategy based on brand values and market resonance.

You’ll learn how they identified the true character and core principles that drive their brand strategy as they fight for brand distinction in one of the most highly competitive banking markets in the United States.

This unique session will show you how others overcome the same internal pitfalls and cultural challenges when tackling entrenched beliefs in pursuit of a powerful and differentiated brand.

In this fun and informative session, executives will learn:

• What it takes to create, evaluate, and refine a differentiated brand strategy in today’s hyper-competitive financial sector

• Secrets to gaining buy-in and building consensus among impassioned internal stakeholders holding diverse (and sometimes conflicting) points of view

• How to avoid the biggest and most common branding mistakes, pitfalls and road blocks that prevent financial institutions from building a distinctive brand

• The trials, challenges, and successful outcomes involved with aligning culture, purpose, values, and future goals

• The fundamental steps required to build the right brand strategy, and what you need to do to prepare for your next branding initiative

• How bold storytelling captures brand attention in a crowded market

Chief Creative Officer / Principal

Strum Agency

Chief Experience Officer / Principal

Strum Agency

Chief Experience Officer / Senior Vice President

 Premier America

We hope to see you there: Monday, November 14 at 3:00 pm.

Drop by and see the Strum and Strum Platform teams at booth 241.