It's all in the mix.

The Strum Blog

Rebranding for Growth & ROI

Strategic rebranding can drive big results across the board for financial institutions, with performance increases in acquisition and market share, with deepening relationships and service adoption, and with increased employee engagement.

Find out how 3 very different financial organizations achieved numbers like these through well orchestrated strategic rebranding initiatives:

  • 10% net member growth

  • 12% growth in new customer acquisition

  • 9% growth in young target acquisition (20 - 44 years old)

  • 14% loan growth

  • 80% increase in mobile banking users

  • NPS of 87

  • 52% decrease in staff turnover

  • 298% increase in employee volunteerism

  • Employee Satisfaction Score of 91

Download a free PDF package of three insights-packed case studies, plus the financial industry position paper “Fighting for Brand Relevance.”