Firefly: Value for Life
Authentic snippets of authentic Minnesota life.
Firefly Credit Union gives members the value they need to live life to the fullest.
Challenge:
Firefly Credit Union, headquartered in Minneapolis, is committed to delivering value to its members. With their annual Member Value report, members get a clear look at how much they’re saving by doing their banking with Firefly. But Firefly’s value to members isn’t just dollars and cents. How do you demonstrate a deeper sense of value?
Solution:
This series of broadcast and digital 15-second spots focus on everyday moments in everyday life. And as members live their lives, Firefly is always with them. Delivering value that makes their already rich lives a bit richer.
It’s not about the auto loan, it’s about spending time with the kids washing the car on a sunny day. It’s not about the HELOC, it’s about getting a kitchen where the family can gather. It’s not about time-saving online banking, it’s spending that extra time in your comfy chair with a good book. With Firefly at your back, you’re getting value—for life.
