Presented by:
CEO & Chairman | Principal
President & COO of Strum Platform
How Financial Institutions Can Win More Deposits, Attract New Clients, and Differentiate Beyond Rates
In today’s highly competitive financial landscape, credit unions and community banks face mounting pressure to grow deposits, improve earnings, and attract the next generation of account holders. Yet competing on rates alone is no longer a sustainable strategy.
Join Mark Weber, Chairman & CEO of Strum, as he shares data-driven insights, consumer trends, and proven growth strategies that help financial institutions build low-cost, sticky core deposits while accelerating new client acquisition. Drawing from market research, industry benchmarks, and real-world client experiences, Mark will outline a practical roadmap for creating differentiated brand experiences, leveraging analytics, and driving long-term growth.
Whether you’re focused on deposit growth, member acquisition, retention, or digital transformation, this webinar will provide actionable strategies to help your institution stand apart and thrive.
In this webinar, you’ll learn:
How to develop a cohesive strategy for growing core deposits and new client relationships simultaneously
Why competing on rates alone is a losing battle—and what truly drives consumers to switch financial institutions
Key consumer and market trends impacting deposit growth, retention, and profitability
How to create meaningful brand differentiation in an increasingly commoditized marketplace
Strategies for attracting and engaging younger generations while retaining high-value existing clients
The role of personalized experiences, customer/member experience design, and product innovation in driving growth
How artificial intelligence and emerging technologies are reshaping financial services marketing
Ways to leverage member and customer analytics to uncover growth opportunities
Best practices for executing targeted digital marketing campaigns that drive measurable results
How to build a long-term growth roadmap that aligns culture, leadership, marketing, and business objectives
