More pressure. More possibilities. Where should marketing focus?

More channels. More technology. More data. And bigger expectations for what marketing should deliver. For bank and credit union marketers planning for 2027, every investment needs a clear purpose — and a stronger connection to growth.

In this recorded webinar, Strum’s Karen McGaughey explores six imperatives for building a more effective marketing organization: alignment, focus, relevance, connectivity, insights and proving performance. She shares practical ways to get leadership and marketing working toward the same goals, identify your strongest growth opportunities and connect financial products to the needs that matter in people’s lives.

Discover how to bring brand, creative, media, data and customer experience together into a cohesive marketing system. You’ll come away with a clearer framework for setting priorities, making informed investments and showing how marketing contributes to business results.