The Statewide FCU 9% Member Growth Story

RECORDED WEBINAR

Statewide FCU Webinar Thumbnail Image
Statewide FCU Webinar Thumbnail Image

Strategy

Culture

Transformation

Learn how Statewide Federal Credit Union aligned brand, data, culture and marketing to achieve 9% membership growth in this on-demand webinar.

Presented by

Charlotte Boutz-Connell

Vice President Client Solutions

Casey Bacon, CEO of Statewide Credit Union

Casey Bacon

CEO, Statewide Federal Credit Union

Statewide FCU Webinar Thumbnail Image

Live from the Financial Brand Forum: Premier America Brand Makeover

RECORDED LIVE ON STAGE

Premier America Presentation from the Financial Brand Forum
Premier America Presentation from the Financial Brand Forum

Strategy

Culture

Transformation

Watch Premier America Credit Union’s brand transformation, recorded live at the Financial Brand Forum with Premier America and Strum Agency.

Presented by

Karen McGaughey

Chief Experience Officer | Principal

Josh Streufert

Josh Streufert

Chief Creative Officer | Principal

Marci Francisco

Chief Experience Officer, Premier America Credit Union

Premier America Presentation from the Financial Brand Forum

The Science of Branding: Tapping the Hidden Forces Behind Consumer Decisions

RECORDED WEBINAR

Human Brain. The Science of Branding. Tapping the hidden forces behind consumer decisions.
Human Brain. The Science of Branding. Tapping the hidden forces behind consumer decisions.

Branding

Storytelling

Creativity

Learn how top financial brands use emotional drivers, behavioral science, and creative thinking to influence decisions and earn trust.

Presented by

Josh Streufert

Josh Streufert

Chief Creative Officer | Principal

Human Brain. The Science of Branding. Tapping the hidden forces behind consumer decisions.

Brand Joy: The Members First Credit Union Rebranding Journey

RECORDED WEBINAR

Screenshot from Members First Webinar on Branding
Screenshot from Members First Webinar on Branding

Branding

Culture

Rollout

Explore how Members First Credit Union created a purpose-driven brand that strengthened employee engagement and member connections.

Presented by

Charlotte Boutz-Connell

Vice President Client Solutions

Ben Stangland

President & COO of Strum Platform

Bethany Dutcher from Members First Credit Union

Bethany Dutcher

Chief Marketing & Strategy Officer, Members First Credit Union

Screenshot from Members First Webinar on Branding

Crack the Code of Core Deposit and Client Growth

RECORDED WEBINAR

Statewide FCU Webinar Thumbnail Image
Statewide FCU Webinar Thumbnail Image

Data

Strategy

Marketing

Learn proven strategies to grow core deposits, attract new clients, leverage data and AI, and drive sustainable growth for financial institutions.

Presented by

Mark Weber

CEO & Chairman | Principal

Ben Stangland

President & COO of Strum Platform

Statewide FCU Webinar Thumbnail Image

More to Explore

Brand Case Study - A basket full of puppies.

How feelings shape brand perception.

Josh Streufert

Chief Creative Officer | Principal

Brand Case Study - A basket full of puppies.

Strum’s Karen McGaughey and Corda’s Paula O’Rourke to Speak at MAC 2026

Strum Agency

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Engaging Your Digital Consumer in 2026

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Brand Case Study - A basket full of puppies.

How feelings shape brand perception.

Josh Streufert

Chief Creative Officer | Principal

Brand Case Study - A basket full of puppies.

Strum’s Karen McGaughey and Corda’s Paula O’Rourke to Speak at MAC 2026

Strum Agency

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Let’s push our industry to new places. Let’s ask good questions and search for answers. Let’s shake things up. Let’s not settle. We’re Strum. Let’s go. 

Let’s push our industry to new places. Let’s ask good questions and search for answers. Let’s shake things up. Let’s not settle. We’re Strum. Let’s go. 

Let’s push our industry to new places. Let’s ask good questions and search for answers. Let’s shake things up. Let’s not settle. We’re Strum. Let’s go.