The missing key to successful digital transformation.
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The initial 3 to 6-month period following the acquisition of a new member may be the single most important phase of the entire member journey.
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When it comes to social media, out-of-the-box thinking is a must.
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MAC Awards recognize outstanding marketing, branding and business development achievements in the credit union industry.
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CU Conferences’ annual Social Media Conference is June 20th-23rd in Charleston, South Carolina.
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New Business Intelligence Data Analytics Software Strum Platform™ is the Next Generation of User Personalization, Targeting & ROI Performance.
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Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.
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The CUNA Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.
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Is your name helping or hurting your future growth and success?
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Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.
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Can big, trillion-dollar national banks genuinely and authentically share stories of how they help make a difference in the world?
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By making content more readable, financial marketers can earn the trust of Millennials and increase financial literacy among younger audiences.
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A youthful, exciting brand with a beautiful new website and a mobile app with all the latest bells and whistles is all for not if your frontline staff doesn’t live up to the brand experience.
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Data-driven marketing should be balanced by impactful branded creative, made possible by including qualitative insights whenever possible.
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In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.
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Last fall, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.
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Despite the recent transformation of financial services branches as digital services explode, the need to differentiate the essence of your brand and communicate relevant product solutions remains vital to user experience consistency and revenue creation at the point of sale.
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They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.
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Passion and purpose inspired Johnnie Walker, a scotch whiskey maker, to introduce “Jane Walker” to its product line—a symbol of its commitment to progress and gender equality. They further backed this talk with a promise to donate $1 to gender equality focused organizations.
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First impressions are important. From a first date, to trying a new restaurant, one lousy encounter can be the deal breaker for a second chance. This same logic goes for a company’s online experience—a bad user experience, especially on the first engagement, can negatively impact the company’s retention rate.
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