Strum Announces Launch of Strum Platform™

New Business Intelligence Data Analytics Software Strum Platform™ is the Next Generation of User Personalization, Targeting & ROI Performance.

Data Analytics, Business IntelligenceStrumApril 12, 2019strum, strum agency, strum plarform, business intelligence, data analytics, Intelligence

Mark Weber Shares Story Behind Strum Brand

Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.

News, BrandStrumApril 3, 2019financial services branding, financial services marketing, strum, mark weber, strum agency, cubroadcast

Strum Clients win 18 CUNA Diamond Awards

The CUNA Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.

NewsStrumApril 2, 2019credit union marketing, credit union branding, credit union naming

Weber Marketing Group is now Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.

NewsStrumFebruary 17, 2019strum, strum agency, credit union marketing, credit union branding, financial services marketing, financial services branding, bank branding, bank marketing, bank branch design, credit union branch design, credit union naming, credit union name development, digital marketing, business intelligence, mark weber

Power to: Hang your hat on your brand positioning

Can big, trillion-dollar national banks genuinely and authentically share stories of how they help make a difference in the world?

BrandLibby WilsonFebruary 16, 2019libby wilson, bank branding, bank marketing

We're hiring!

Strum is looking for an Account Manager and an Account Coordinator to join the team.

StrumFebruary 1, 2019Careers

The Art and Science of Brand Balance

Data-driven marketing should be balanced by impactful branded creative, made possible by including qualitative insights whenever possible.

BrandJohn MathesJanuary 28, 2019bank branding, financial services marketing, credit union branding, credit union marketing, financial services branding, bank marketing, brand strategy, John Mathes

In Search of Member Value

In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.

Data Analytics, StrategyBill HasapidisJanuary 24, 2019top, Intelligence, business intelligence, data analytics, customer journey map, BI, lifestyle segmentation, member profitability, customer profitability, data warehouse, MCIF, bill hasapidis

How to Create a Growth Map to Build Branch Expansion

Last fall, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.

Branches, StrategyMark WeberJanuary 10, 2019Intelligence, business intelligence, growth map, lifestyle segmentation, business model design, brand experience design, mark weber

Going Local: Is it the Smartest — or Cheapest Option?

Despite the recent transformation of financial services branches as digital services explode, the need to differentiate the essence of your brand and communicate relevant product solutions remains vital to user experience consistency and revenue creation at the point of sale.

BranchesJohn MathesJanuary 10, 2019branch design, bank branch design, credit union branch design, branch of the future, John Mathes

Three Tactics to Best Utilize Data and Behavioral Analytics

They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.

Data AnalyticsMark WeberJanuary 10, 2019data analytics, data warehouse, business intelligence, predictive triggers, behavioral triggers, mark weber

A 200-year-old brand attempts to break through its iconic male image.

Passion and purpose inspired Johnnie Walker, a scotch whiskey maker, to introduce “Jane Walker” to its product line—a symbol of its commitment to progress and gender equality. They further backed this talk with a promise to donate $1 to gender equality focused organizations.

BrandKaren McGaugheyJanuary 10, 2019financial services branding, financial services marketing, credit union marketing, credit union branding, bank branding, bank marketing, Karen McGaughey

Engaging Your Digital Consumer

First impressions are important. From a first date, to trying a new restaurant, one lousy encounter can be the deal breaker for a second chance. This same logic goes for a company’s online experience—a bad user experience, especially on the first engagement, can negatively impact the company’s retention rate.

DigitalLibby WilsonJanuary 10, 2019Intelligence, digital, digital marketing, digital strategy, business intelligence, libby wilson

Retail Insights: Capital One's New "Café Concept"

Join us on a field trip to check out what makes Capital One’s café concept so unique and a completely different strategy to branching.

BranchesRuth KapciaJanuary 10, 2019bank branch design, credit union branch design, bank branding, financial services marketing, bank marketing, branch design, branch of the future, ruth kapcia

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