With strategic planning season underway, here are 5 focus areas for your 2026 Marketing Plan.
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In this quick and insightful video, Strum’s CXO and Principal Karen McGaughey and CUInsight’s President and CEO Greg Michleg discuss how credit unions can optimize their marketing budgets.
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Onboarding emails are powerful relationship-building tools, proven to increase loyalty, and the most-read emails you'll ever send. Follow these 4 best practices to maximize yours.
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These five mid-year shifts can fuel performance in 2025 without blowing up your budget or burning out your team.
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Stories activate our motor cortex - the part of the brain responsible for planning, controlling, and voluntary movements. How can financial brands tap into this science?
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When Security Plus Federal Credit Union refreshed their brand identity, their vision was to modernize their member experience, including how they welcome new members. The 90 day results are in for their onboarding program - check it out!
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People see up to 10,000 pieces of data, advertising and information digitally each day. Make human connection part of your competitive distinction.
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We helped 11 clients take home 20 Diamond awards, with more winning work throughout the show powered by Strum-developed brands. Congratulations to all the winners!
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See you in Washington DC at America's Credit Union GAC Conference, March 2-7.
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76% of Gen Z look for their financial education on social media. So how can your social content break through?
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Come say hi to the Strum and Strum Platform team at booth #215 in the exhibit hall!
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For credit unions and community banks to compete today, they must combine the digital personalization customers expect and the human touch they still value.
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In this free webinar, hear about the rebranding journey and how, for Members First Credit Union, centering joy drove their success.
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The competitive battle to win low-cost core deposits, stem the outflow of deposits, and attract new members has never been higher for credit unions. But there is an antidote.
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In this 8-minute video, Ben Stangland and Robbie Young of CUInsight dive into how Strum Platform helps financial institutions improve member experiences and campaign ROI, and how the agency works hand-in-hand with Strum Platform to create comprehensive marketing strategies that drive growth.
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The Embold brand empowers members to boldly pursue their goals. Using Strum Platform, they extended this philosophy to create multi-email campaigns catering to new members’ unique personal needs. The results were powerful.
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The Sandwich Generation—the 80 million Americans caring for aging parents while raising children of their own—is getting squeezed more than ever, becoming the high pressure Panini Generation. Here’s how FIs can support them, and earn multigenerational relationships.
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Gen Z is expected to comprise 40% of all consumers by 2030 and holds an annual spending power of over $450 billion in the U.S. alone. Engaging them is critical for the future success of credit unions.
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Advice, perspective and knowledge on a wide range of issues reshaping banking today.
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