Form Vs. Function? Both!

Better creative, by design.

Strategy, BrandKory DavidsonAugust 19, 2019credit union marketing, bank marketing, brand strategy, kory davidson

Lifestyle Segmentation & Personas

The missing key to successful digital transformation.

Data Analytics, Business IntelligenceMark WeberAugust 6, 2019data analytics, lifestyle segmentation, credit union marketing, bank marketing, customer profitability, customer intelligence, marketing analytics

Best Practices for Onboarding

The initial 3 to 6-month period following the acquisition of a new member may be the single most important phase of the entire member journey.

Data AnalyticsBill HasapidisJuly 15, 2019onboarding, credit union onboarding, bank onboarding, member onboarding, data analytics, bill hasapidis

What Financial Institutions Can Learn from Fast Food Chains about Social Media

When it comes to social media, out-of-the-box thinking is a must.

BrandJulie GrimmJuly 12, 2019credit union social media, credit union branding, credit union marketing, bank branding, bank marketing, bank social media

Strum Clients win 20 MAC Awards

MAC Awards recognize outstanding marketing, branding and business development achievements in the credit union industry.

NewsStrumJune 7, 2019credit union marketing, credit union branding, credit union branch design, credit union naming, marketing association of credit unions

Strum's Charlotte Boutz-Connell to Speak at Social Media Conference for Credit Unions

CU Conferences’ annual Social Media Conference is June 20th-23rd in Charleston, South Carolina.

BrandStrumJune 3, 2019credit union marketing, credit union social media, financial services marketing, credit union branding, financial services branding

Strum Announces Launch of Strum Platform™

New Business Intelligence Data Analytics Software Strum Platform™ is the Next Generation of User Personalization, Targeting & ROI Performance.

Data Analytics, Business IntelligenceStrumApril 12, 2019strum, strum agency, strum plarform, business intelligence, data analytics, Intelligence

Mark Weber Shares Story Behind Strum Brand

Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.

News, BrandStrumApril 3, 2019financial services branding, financial services marketing, strum, mark weber, strum agency, cubroadcast

Strum Clients win 18 CUNA Diamond Awards

The CUNA Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.

NewsStrumApril 2, 2019credit union marketing, credit union branding, credit union naming

Identity Crisis

Is your name helping or hurting your future growth and success?

BrandMark WeberFebruary 18, 2019credit union naming, financial services branding, credit union marketing, credit union branding, bank branding, bank marketing

Weber Marketing Group is now Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.

NewsStrumFebruary 17, 2019strum, strum agency, credit union marketing, credit union branding, financial services marketing, financial services branding, bank branding, bank marketing, bank branch design, credit union branch design, credit union naming, credit union name development, digital marketing, business intelligence, mark weber

Power to: Hang your hat on your brand positioning

Can big, trillion-dollar national banks genuinely and authentically share stories of how they help make a difference in the world?

BrandLibby WilsonFebruary 16, 2019libby wilson, bank branding, bank marketing

Millennials for a Jargon-Free Banking World

By making content more readable, financial marketers can earn the trust of Millennials and increase financial literacy among younger audiences.

Cassie WoolhiserFebruary 16, 2019

Building Brand Champions

A youthful, exciting brand with a beautiful new website and a mobile app with all the latest bells and whistles is all for not if your frontline staff doesn’t live up to the brand experience.

Meghan CassensFebruary 15, 2019

The Art and Science of Brand Balance

Data-driven marketing should be balanced by impactful branded creative, made possible by including qualitative insights whenever possible.

BrandJohn MathesJanuary 28, 2019bank branding, financial services marketing, credit union branding, credit union marketing, financial services branding, bank marketing, brand strategy, John Mathes

In Search of Member Value

In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.

Data Analytics, StrategyBill HasapidisJanuary 24, 2019top, Intelligence, business intelligence, data analytics, customer journey map, BI, lifestyle segmentation, member profitability, customer profitability, data warehouse, MCIF, bill hasapidis

How to Create a Growth Map to Build Branch Expansion

Last fall, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.

Branches, StrategyMark WeberJanuary 10, 2019Intelligence, business intelligence, growth map, lifestyle segmentation, business model design, brand experience design, mark weber

Going Local: Is it the Smartest — or Cheapest Option?

Despite the recent transformation of financial services branches as digital services explode, the need to differentiate the essence of your brand and communicate relevant product solutions remains vital to user experience consistency and revenue creation at the point of sale.

BranchesJohn MathesJanuary 10, 2019branch design, bank branch design, credit union branch design, branch of the future, John Mathes

Three Tactics to Best Utilize Data and Behavioral Analytics

They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.

Data AnalyticsMark WeberJanuary 10, 2019data analytics, data warehouse, business intelligence, predictive triggers, behavioral triggers, mark weber

A 200-year-old brand attempts to break through its iconic male image.

Passion and purpose inspired Johnnie Walker, a scotch whiskey maker, to introduce “Jane Walker” to its product line—a symbol of its commitment to progress and gender equality. They further backed this talk with a promise to donate $1 to gender equality focused organizations.

BrandKaren McGaugheyJanuary 10, 2019financial services branding, financial services marketing, credit union marketing, credit union branding, bank branding, bank marketing, Karen McGaughey

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