Marketing leaders at credit unions are operating in intensifying pressure. Success depends on focus: understanding what truly drives results, aligning efforts to business priorities, and using data to guide smarter decisions at every level.
Read MoreWe are partnering with America’s Credit Unions to deliver a 4-session eSchool on Empowering Your Credit Union with Data Driven Marketing. We’ll explore advanced marketing strategies like AI-driven automation and predictive triggers that focus your resources where they’ll make the biggest impact.
Read MoreOnboarding emails are powerful relationship-building tools, proven to increase loyalty, and the most-read emails you'll ever send. Follow these 4 best practices to maximize yours.
Read MoreWhen Security Plus Federal Credit Union refreshed their brand identity, their vision was to modernize their member experience, including how they welcome new members. The 90 day results are in for their onboarding program - check it out!
Read MoreFor credit unions and community banks to compete today, they must combine the digital personalization customers expect and the human touch they still value.
Read MoreThe competitive battle to win low-cost core deposits, stem the outflow of deposits, and attract new members has never been higher for credit unions. But there is an antidote.
Read MoreIn this 8-minute video, Ben Stangland and Robbie Young of CUInsight dive into how Strum Platform helps financial institutions improve member experiences and campaign ROI, and how the agency works hand-in-hand with Strum Platform to create comprehensive marketing strategies that drive growth.
Read MoreThe Embold brand empowers members to boldly pursue their goals. Using Strum Platform, they extended this philosophy to create multi-email campaigns catering to new members’ unique personal needs. The results were powerful.
Read MoreA successful deposit strategy requires an understanding of consumer behavior and macroeconomic trends. Here are 3 factors to consider and 3 steps to take.
Read MoreWatch this free webinar about leveraging data insights and audience segmentation into a Data-Driven Deposit Strategy and Personalized Journey program to boost growth.
Read MoreMillennials are currently more likely than any other generation to open new financial products across the board. How can credit unions reach and attract more Millennials to grow membership and, in particular, to bring in new core deposits? Here are 6 steps.
Read More"Inspiring Buy-In: Transforming Member Experience Through Data" is a webinar for organizations striving to marry tradition with innovation through actionable data insights.
Read MoreJoin Mark Weber, CEO of Strum and Strum Platform, and Laurie Flanders, VP of Client Solutions for Strum Platform, in a robust discussion of how credit unions are reaching a new level of data-driven marketing success. They will share success stories of credit unions who have undergone the transitions necessary, focusing on growth and increased marketing performance.
Read MoreWhen measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens. While these are important metrics to track and optimize, they don't tell the whole story - at the risk of missing more significant opportunities to drive organizational performance.
Read MoreAs we begin prepping 2023 plans and strategies, here are five strategic marketing shifts we see emerging or rising as priorities. These may be key to future growth, innovation, competitive brand distinction and enhanced performance.
Read MoreIn this webinar, Randy and Lee discuss member and consumer expectations in 2022, and how perceptions of brand aligns with target growth audiences.
Read MoreMany financial institutions struggle with digital transformations - these five factors are essential for a success.
Read MoreThe journey to a premium financial brand delivering world-class financial wellness and category-leading experiences is far from simple. It’s a story marked by courage, continuous innovation, and risk-taking to transform an organization, its culture, and market reputation - that’s worth learning from.
Read MoreThe Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
Read MoreIn this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
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