While friendliness is certainly a virtue, it’s not enough. Not anymore. With evolving consumer expectations, and fierce competition coming from new directions, being friendly simply won’t cut it.
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Unfortunately for most FIs, gathering, organizing, enhancing and leveraging data into meaningful, simple ways to help improve lives remains as elusive. Here are the 5 keys to advancing smarter data analytics, relationship growth and sales performance in 2024.
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One thing all high functioning brands have in common regardless of industry or audience, is that their brand is NOT based on a set of design rules…
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In this webinar, Randy and Lee discuss member and consumer expectations in 2022, and how perceptions of brand aligns with target growth audiences.
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The Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
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In this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
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Strum Platform empowers financial leaders with advanced cloud-based customer segmentation insights, visualized PowerBI™ dashboards and relationship building capabilities that automate and improve customer journeys to jump start needed sales and growth results.
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3 steps to boosting performance, supercharging your culture, and investing in what consumers crave.
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How well-prepared is your brand for today’s shifting world? Your brand actions today will determine if your brand leads or falls into irrelevancy ahead.
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A bold expression of gratitude for essential workers with one collective voice. Free campaign files inside.
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Strum and Addition Financial were recently recognized with the Best of Film, Video & Sound for the “Count us In” campaign work at the American Advertising Federation (AAF) Orlando ADDY Awards.
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An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.
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Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.
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In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.
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