It's all in the mix.

Posts tagged customer profitability

The missing key to successful digital transformation: the last mile, one-to-one user personalization.

Data Analytics, Business IntelligenceMark WeberAugust 6, 2019data analytics, lifestyle segmentation, credit union marketing, bank marketing, customer profitability, customer intelligence, marketing analytics, Intelligence

In Search of Member Value

In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.

The Strum Blog