Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
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Credit unions have fallen behind banks for three straight years in the American Customer Satisfaction Index (ACSI) study. And neobanks are changing the landscape underfoot. The credit union of the future should be laser-focused on the individual, using data and technology to personalize the experience for every member.
Read MoreOne of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
Read MoreAn effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.
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