How to Tackle Credit Unions' Two Greatest Growth Challenges

How can a refreshed brand turn around performance for your credit union?

Brand, StrategyMark WeberNovember 18, 2019mark weber, financial services marketing, credit union branding, financial services branding, credit union brand strategy, credit union, growth, member base, revenue opportunities, member growth, members

Strum's Charlotte Boutz-Connell to Speak at Social Media Conference for Credit Unions

CU Conferences’ annual Social Media Conference is June 20th-23rd in Charleston, South Carolina.

BrandStrumJune 3, 2019credit union marketing, credit union social media, financial services marketing, credit union branding, financial services branding

Mark Weber Shares Story Behind Strum Brand

Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.

News, BrandStrumApril 3, 2019financial services branding, financial services marketing, strum, mark weber, strum agency, cubroadcast, Top

Weber Marketing Group is now Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.

NewsStrumFebruary 17, 2019strum, strum agency, credit union marketing, credit union branding, financial services marketing, financial services branding, bank branding, bank marketing, bank branch design, credit union branch design, credit union naming, credit union name development, digital marketing, business intelligence, mark weber

The Art and Science of Brand Balance

Data-driven marketing should be balanced by impactful branded creative, made possible by including qualitative insights whenever possible.

BrandGuest UserJanuary 28, 2019bank branding, financial services marketing, credit union branding, credit union marketing, financial services branding, bank marketing, brand strategy, John Mathes

A 200-year-old brand attempts to break through its iconic male image.

Passion and purpose inspired Johnnie Walker, a scotch whiskey maker, to introduce “Jane Walker” to its product line—a symbol of its commitment to progress and gender equality. They further backed this talk with a promise to donate $1 to gender equality focused organizations.

BrandKaren McGaugheyJanuary 10, 2019financial services branding, financial services marketing, credit union marketing, credit union branding, bank branding, bank marketing, Karen McGaughey

Retail Insights: Capital One's New "Café Concept"

Join us on a field trip to check out what makes Capital One’s café concept so unique and a completely different strategy to branching.

BranchesRuth KapciaJanuary 10, 2019bank branch design, credit union branch design, bank branding, financial services marketing, bank marketing, branch design, branch of the future, ruth kapcia

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