How to Tackle Credit Unions' Two Greatest Growth Challenges

How can a refreshed brand turn around performance for your credit union?

Brand, StrategyMark WeberNovember 18, 2019mark weber, financial services marketing, credit union branding, financial services branding, credit union brand strategy, credit union, growth, member base, revenue opportunities, member growth, members

Executive Innovation Summit in Seattle

Executives from some of the US and Canada’s leading credit unions gathered in Seattle for an exclusive Innovation Summit.

NewsStrumSeptember 25, 2019credit union marketing, credit union branding, executive innovation summit, strum summit, mark weber

The Challenge of Innovation and Building Brand and Market Leadership

Mark Weber kicked off Strum’s Executive Innovation Summit, sharing four keys to unlocking and juicing brand performance.

NewsMark WeberSeptember 23, 2019mark weber, john mathes, executive innovation summit, credit union marketing, credit union branding

Mark Weber Shares Story Behind Strum Brand

Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.

News, BrandStrumApril 3, 2019financial services branding, financial services marketing, strum, mark weber, strum agency, cubroadcast, Top

Weber Marketing Group is now Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.

NewsStrumFebruary 17, 2019strum, strum agency, credit union marketing, credit union branding, financial services marketing, financial services branding, bank branding, bank marketing, bank branch design, credit union branch design, credit union naming, credit union name development, digital marketing, business intelligence, mark weber

How to Create a Growth Map to Build Branch Expansion

Last fall, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.

Branches, StrategyMark WeberJanuary 10, 2019Intelligence, business intelligence, growth map, lifestyle segmentation, business model design, brand experience design, mark weber

Three Tactics to Best Utilize Data and Behavioral Analytics

They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.

Data AnalyticsMark WeberJanuary 10, 2019data analytics, data warehouse, business intelligence, predictive triggers, behavioral triggers, mark weber

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