Strum - Strategic Branding and Analytics
The new face of Weber Marketing Group

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Posts tagged mark weber
Weber Marketing Group is now Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.

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Three Tactics to Best Utilize Data and Behavioral Analytics

They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.

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