We helped 7 clients take home 10 Diamond awards, with more winning work throughout the show powered by Strum-developed brands. Congratulations to all the winners!
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Credit unions have built their legacy on trust and service—but in today’s environment, those strengths must be consistently delivered, not just defined. As digital demands and competition grow, culture becomes the differentiator, shaping how members actually experience the brand in every interaction.
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When faced with endless choices, people don’t decide based on features alone; they choose what feels right. In crowded markets, that comes down to one thing: empathy.
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A high-performing brand is more than a logo or campaign; it’s the culture behind it. When brand and culture fall out of sync, it impacts both employee engagement and how members perceive the organization. But when they align, they create a powerful driver of growth.
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We helped 7 clients take home 15 MAC awards, with more winning work throughout the show, powered by Strum-developed brands. Congratulations to all the winners!
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Climb Credit Union earned top honors at the 2025 MAC Awards, including being named as one of four finalists for the MACQUEE Award. See the work.
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We are partnering with America’s Credit Unions to deliver a 4-session eSchool on Empowering Your Credit Union with Data Driven Marketing. We’ll explore advanced marketing strategies like AI-driven automation and predictive triggers that focus your resources where they’ll make the biggest impact.
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2026 is not going to be a cake walk. The path to growth and resilience includes these five strategic priorities.
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With strategic planning season underway, here are 5 focus areas for your 2026 Marketing Plan.
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Stories activate our motor cortex - the part of the brain responsible for planning, controlling, and voluntary movements. How can financial brands tap into this science?
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People see up to 10,000 pieces of data, advertising and information digitally each day. Make human connection part of your competitive distinction.
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We helped 11 clients take home 20 Diamond awards, with more winning work throughout the show powered by Strum-developed brands. Congratulations to all the winners!
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76% of Gen Z look for their financial education on social media. So how can your social content break through?
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In this free webinar, hear about the rebranding journey and how, for Members First Credit Union, centering joy drove their success.
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The Embold brand empowers members to boldly pursue their goals. Using Strum Platform, they extended this philosophy to create multi-email campaigns catering to new members’ unique personal needs. The results were powerful.
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Before you hit the "unsubscribe" button on email marketing, let’s take a closer look at why this classic tool is still a powerhouse.
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Strum is thrilled to celebrate with all the 2024 Diamond Award winners, and especially our 8 clients who won a combined 12 awards - including Category Best! 💎💎💎
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As their 70th anniversary inched closer, Frontwave knew it required something bold, fun, and fresh to connect with new members and revitalize their brand.
Highlighting the best of themselves and embracing the gritty, blue-collar work ethic of their membership proved to be the right move. Download this free case study to see how they did it.
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Headquartered in Southeast Idaho, ISU Credit Union was quickly outgrowing its moniker. Download the case study to learn how the Lookout Credit Union name and brand is already driving growth results.
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Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. For merger success, leaders must have the ability to gain consensus and move the organization forward with focus.
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