Strum’s own Karen McGaughey, Principal/VP Client Services, and Josh Streufert, Principal/Creative Director, along with Marci Francisco, CXO at Premier America CU, will be leading a How-To Strategy Session at the Financial Brand Forum in Las Vegas this November titled “Financial Brand Makeover: Keys to Strategic Brand Differentiation & Awareness.”
Read More40% of CMO’s may change agency partners in 2021. Here are 5 reasons why Financial Institutions should consider an agency evaluation today.
Read MoreStrum Agency announces it has signed two new clients as Agency of Record for digital and traditional media buying, advertising and creative campaign design: Tennessee’s $1.3 billion Y-12 Federal Credit Union and California-based $1.1 billion SESLOC Credit Union switched their agency service relationships to improve their competitive brand positioning, market reputation and overall growth.
Read MoreAs we begin prepping 2023 plans and strategies, here are five strategic marketing shifts we see emerging or rising as priorities. These may be key to future growth, innovation, competitive brand distinction and enhanced performance.
Read MoreCorporate brands can draw lessons from what works for politicians on the campaign trail - presenting an authentic and cohesive point of view that both stands out and appeals broadly enough to succeed.
Read MoreAs big brands made bold statements against Russia's invasion of Ukraine through hard hitting withdrawals and bans, the expectation that organizations will act on their values - even when it's expensive and inconvenient - is only becoming further cemented for consumers.
Read MoreCredit unions have fallen behind banks for three straight years in the American Customer Satisfaction Index (ACSI) study. And neobanks are changing the landscape underfoot. The credit union of the future should be laser-focused on the individual, using data and technology to personalize the experience for every member.
Read MoreDownload the free case study to learn how one credit union went from negative growth to 200% new member growth in 2 years by creating a brand of purpose and appeal.
Read MoreIn this webinar, Randy and Lee discuss member and consumer expectations in 2022, and how perceptions of brand aligns with target growth audiences.
Read MoreOne of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
Read MoreThe journey to a premium financial brand delivering world-class financial wellness and category-leading experiences is far from simple. It’s a story marked by courage, continuous innovation, and risk-taking to transform an organization, its culture, and market reputation - that’s worth learning from.
Read MoreI’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the last two months is that this year is profoundly different for planning. People need to be ready to adapt on so many levels.
Read MoreStrategic rebranding can drive big results across the board for financial institutions, with performance increases in acquisition and market share, with deepening relationships and service adoption, and with increased employee engagement. Download a free PDF package of three insights-packed case studies to learn how FIs have rebranded for growth.
Read MoreThe Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
Read MoreIn this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
Read More3 steps to boosting performance, supercharging your culture, and investing in what consumers crave.
Read MoreHow well-prepared is your brand for today’s shifting world? Your brand actions today will determine if your brand leads or falls into irrelevancy ahead.
Read MoreMost financial institutions have a set of core values documented somewhere in their organizational archives. But how do we make these a truly vital and integrated part of our brand? And, how should they influence the way we interact with our members and our communities?
Read MoreSocial Media Influencers are currently on the rise and can be an influential tool to reach your Financial Institutions target audiences.
Read MoreHow smart brands are shifting their advertising and finding a new balance of brand voice and personality.
Read More
