Marketing

3 Ways Credit Unions Can Use Location-Based Targeting to Drive Growth

Lexi Hedges

Associate Account Manager, Digital Specialist

Location-based targetting at the grocery store

Why Community Marketing Still Matters

Joshua Law

Senior Account Manager

Welcomes that Work: 4 Rules for Onboarding Emails

Ashley Burson

Marketing Director

Security, Plus a Personalized Experience

Ashley Burson

Marketing Director

6 Ways to Elevate your CU’s Social Media

Lexi Hedges

Associate Account Manager, Digital Specialist

Strategy

Engaging Your Digital Consumer in 2026

Will Arthur

Account Team Member

digital payment

5 Ways to Capture Gen Z’s Attention in 2026

Lindsey Martin

Account Manager

The Buy Now, Pay Later Generation: What Financial Institutions Need to Know

Ashley Burson

Marketing Director

Empathy isn’t soft. It’s strategic.

Josh Streufert

Chief Creative Officer | Principal

Empathy thumbnail

Marketing Under Pressure in 2026: Using Data to Focus and Perform

Karen McGaughey

Chief Experience Officer | Principal

3 Ways Human Connection Can Break Through in a Digital World

Christina Newman

Senior Account Manager

3 Priorities for the “Panini Generation”

Melenie Segura

Senior Account Manager

Branding

How feelings shape brand perception.

Josh Streufert

Chief Creative Officer | Principal

Brand Case Study - A basket full of puppies.

Four Brand Culture Challenges Credit Unions Must Address in 2026

Karen McGaughey

Chief Experience Officer | Principal

A Roadmap for Brand and Culture Performance

Melenie Segura

Senior Account Manager

3 Ways to Create Powerful Storytelling

Melenie Segura

Senior Account Manager

News & Events

From Brands to Breakthroughs: Strum at MAC 2026.

Ashley Burson

Marketing Director

Josh Streufert reveals the MAC branding at the 2026 MAC Conference

2026 MAC Award Winners

Strum Agency

Strum’s Karen McGaughey to Lead Session at Marketing & Business Development Certification School

Strum Agency

Live Webinar: The Statewide FCU Member Growth Story

Strum Agency

Strum’s Karen McGaughey and Corda’s Paula O’Rourke to Speak at MAC 2026

Strum Agency

2026 Diamond Award Winners

Strum Agency

Recorded Webinars, Podcasts & Events

Interview

Three Questions with Charlotte Boutz-Connell: Building a Smarter Credit Union Marketing Budget

Featuring:

Charlotte Boutz-Connell

Greg Michlig

Statewide FCU Webinar Thumbnail Image

Webinar

The Statewide FCU 9% Member Growth Story

Presented by:

Charlotte Boutz-Connell

Casey Bacon

Premier America Presentation from the Financial Brand Forum

Event

Live from the Financial Brand Forum: Premier America Brand Makeover

Presented by:

Karen McGaughey

Josh Streufert

Marci Francisco

Podcast

The People-First Mindset Behind the Navari Rebrand

Featuring:

Mark Weber

Patty Corkery

Kaye Chervenak

Human Brain. The Science of Branding. Tapping the hidden forces behind consumer decisions.

Webinar

The Science of Branding: Tapping the Hidden Forces Behind Consumer Decisions

Presented by:

Josh Streufert

Screenshot from Members First Webinar on Branding

Webinar

Brand Joy: The Members First Credit Union Rebranding Journey

Presented by:

Charlotte Boutz-Connell

Ben Stangland

Bethany Dutcher

Table saw

Podcast

CUInsight Network Podcast: Empathy, Creativity & Woodshop

Featuring:

Josh Streufert

Robbie Young

Webinar

Crack the Code of Core Deposit and Client Growth

Presented by:

Mark Weber

Ben Stangland

High functioning brand image.

Interview

Three Questions with Josh Streufert: Building High-Functioning Brands

Featuring:

Josh Streufert