Before you call your 2023 marketing plan and budget allocation final, here are five common errors to avoid – and moves you can make now to maximize your time and spend next year.
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At the 2022 Financial Brand Forum, get a front row seat into the brand transformation journey of Premier America, a $3.5+ billion credit union.
Read MoreIn this half hour podcast episode, Ben and Lauren discuss the strategic importance for credit unions of understanding target audiences for growth, the positive impact of renaming and rebranding, and the importance of sharing data within the organization rather than keeping it siloed.
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Strum’s own Karen McGaughey, Principal/VP Client Services, and Josh Streufert, Principal/Creative Director, along with Marci Francisco, CXO at Premier America CU, will be leading a How-To Strategy Session at the Financial Brand Forum in Las Vegas this November titled “Financial Brand Makeover: Keys to Strategic Brand Differentiation & Awareness.”
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Jennifer D’Amico, the VP of Marketing at Commonwealth Central Credit Union and our own VP of Marketing, Randy Schultz, sat down with The CUInsight Experience Podcast host Randy Smith to talk about community and culture. This episode was recorded in front of a live audience at the 2022 MAC Conference in Chicago.
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When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens. While these are important metrics to track and optimize, they don't tell the whole story - at the risk of missing more significant opportunities to drive organizational performance.
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40% of CMO’s may change agency partners in 2021. Here are 5 reasons why Financial Institutions should consider an agency evaluation today.
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Strum Agency announces it has signed two new clients as Agency of Record for digital and traditional media buying, advertising and creative campaign design: Tennessee’s $1.3 billion Y-12 Federal Credit Union and California-based $1.1 billion SESLOC Credit Union switched their agency service relationships to improve their competitive brand positioning, market reputation and overall growth.
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We hope to see you in Chicago May 23-26 for the 2022 MAC Conference! The Strum team will be running live demos of Strum Platform, as well as sharing stories of recent naming, branding, marketing and advertising successes from credit union partners all across the country.
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As we begin prepping 2023 plans and strategies, here are five strategic marketing shifts we see emerging or rising as priorities. These may be key to future growth, innovation, competitive brand distinction and enhanced performance.
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Corporate brands can draw lessons from what works for politicians on the campaign trail - presenting an authentic and cohesive point of view that both stands out and appeals broadly enough to succeed.
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As big brands made bold statements against Russia's invasion of Ukraine through hard hitting withdrawals and bans, the expectation that organizations will act on their values - even when it's expensive and inconvenient - is only becoming further cemented for consumers.
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Strum is thrilled to celebrate with all the winners, and especially our 9 clients who won a combined 20 awards - including 5 as Category Best!
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Credit unions have fallen behind banks for three straight years in the American Customer Satisfaction Index (ACSI) study. And neobanks are changing the landscape underfoot. The credit union of the future should be laser-focused on the individual, using data and technology to personalize the experience for every member.
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Download the free case study to learn how one credit union went from negative growth to 200% new member growth in 2 years by creating a brand of purpose and appeal.
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In this webinar, Randy and Lee discuss member and consumer expectations in 2022, and how perceptions of brand aligns with target growth audiences.
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We hope to see you March 9-12 in LA for the CUNA Marketing & Business Development Council’s Conference! Swing by our booth and say hi to the team, we’d love to reconnect and hear about your plans for 2022.
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Many financial institutions struggle with digital transformations - these five factors are essential for a success.
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One of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
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