In this webinar, Randy and Lee discuss member and consumer expectations in 2022, and how perceptions of brand aligns with target growth audiences.
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One of the greatest challenges to the success of any merger is tackling the early fears, emotions and legitimate concerns of the people whose lives will change significantly: your staff first.
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The journey to a premium financial brand delivering world-class financial wellness and category-leading experiences is far from simple. It’s a story marked by courage, continuous innovation, and risk-taking to transform an organization, its culture, and market reputation - that’s worth learning from.
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I’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the last two months is that this year is profoundly different for planning. People need to be ready to adapt on so many levels.
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Strategic rebranding can drive big results across the board for financial institutions, with performance increases in acquisition and market share, with deepening relationships and service adoption, and with increased employee engagement. Download a free PDF package of three insights-packed case studies to learn how FIs have rebranded for growth.
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The Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
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In this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
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3 steps to boosting performance, supercharging your culture, and investing in what consumers crave.
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How well-prepared is your brand for today’s shifting world? Your brand actions today will determine if your brand leads or falls into irrelevancy ahead.
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Most financial institutions have a set of core values documented somewhere in their organizational archives. But how do we make these a truly vital and integrated part of our brand? And, how should they influence the way we interact with our members and our communities?
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Social Media Influencers are currently on the rise and can be an influential tool to reach your Financial Institutions target audiences.
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How smart brands are shifting their advertising and finding a new balance of brand voice and personality.
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Financial leaders are in triage mode . Operational decisions need to be made to react to constantly changing conditions. Consumers are hungry for clear answers and help.
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How can a refreshed brand turn around performance for your credit union?
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An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.
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Better creative, by design.
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When it comes to social media, out-of-the-box thinking is a must.
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CU Conferences’ annual Social Media Conference is June 20th-23rd in Charleston, South Carolina.
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Mike Lawson of CUBroadcast sat down with Strum CEO & Chairman Mark Weber at the CUNA GAC Conference in Washington D.C. to learn the story behind the 30-year-old agency’s new name and brand.
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Is your credit union’s name helping or hurting your future growth and success?
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