The Strum Blog | Strum - Strategic Branding and Analytics

It's all in the mix.

Advertising That Stands Out While Consumers Stay In

How smart brands are shifting their advertising and finding a new balance of brand voice and personality.

BrandBess PezziniApril 21, 2020Advertising, Branding, credit union brand strategy, Name brands, brand voice, brand personality, credit union, bank

7 Tips for Building a Positive Culture in a 'Socially Distanced' World

7 Tips for Building a Positive Culture in a 'Socially Distanced' World

In the midst of this new reality of working remotely, there is great potential to build and enhance workplace culture and connectivity.

CultureLisa RauliukApril 8, 2020culture, workplace culture, connectivity, social distancing, employees, credit union, banks, remote work, corporate uclture, financial institution, video chat, slack, google chat, virtual happy horu

Three Proactive Steps to Tackle the Crisis and Build Your Brand (VIDEO WEBINAR)

Financial leaders are in triage mode . Operational decisions need to be made to react to constantly changing conditions. Consumers are hungry for clear answers and help.

Brand, StrategyStrumApril 2, 2020Covid, Branding, Strategy, Advertising, Corona

Addition Financial Wins Addy for Best of Film, Video & Sound

Addition Financial Wins Addy for Best of Film, Video & Sound

Strum and Addition Financial were recently recognized with the Best of Film, Video & Sound for the “Count us In” campaign work at the American Advertising Federation (AAF) Orlando ADDY Awards.

NewsStrumFebruary 11, 2020Addition Financial, Addy, Winner, Advertising, Top

How to Tackle Credit Unions' Two Greatest Growth Challenges

How can a refreshed brand turn around performance for your credit union?

Brand, StrategyMark WeberNovember 18, 2019mark weber, financial services marketing, credit union branding, financial services branding, credit union brand strategy, credit union, growth, member base, revenue opportunities, member growth, members

What’s in a Credit Union name?

An effective credit union renaming and branding initiative takes vision, research, consumer and cultural insights, and commitment to the future.

Brand, NamingRandy SchultzOctober 30, 2019credit union branding, financial services branding, credit union naming, credit union name development, credit union marketing, bank branding, bank marketing, Naming, Name Development, strategy, strum, Top

Strum's Session on Data-fueled Brands at the NEFMA Fall Conference

Strum's Session on Data-fueled Brands at the NEFMA Fall Conference

Transforming your data analytics into powerful brand and marketing strategies.

News, StrategyStrumOctober 1, 2019john mathes, lee allen, data analytics, credit union data analytics, digital marketing, digital strategy, business intelligence, lifestyle segmentation, Intelligence

Executive Innovation Summit in Seattle

Executive Innovation Summit in Seattle

Executives from some of the US and Canada’s leading credit unions gathered in Seattle for an exclusive Innovation Summit.

NewsStrumSeptember 25, 2019credit union marketing, credit union branding, executive innovation summit, strum summit, mark weber

The Challenge of Innovation and Building Brand and Market Leadership

Mark Weber kicked off Strum’s Executive Innovation Summit, sharing four keys to unlocking and juicing brand performance.

NewsMark WeberSeptember 23, 2019mark weber, john mathes, executive innovation summit, credit union marketing, credit union branding

Brand Repositioning to Inspire and Refocus your Culture

Valuable advice from Dawn Hagen, Senior Leader at Microsoft for Innovation, Culture and Stories, and Corporate Communications.

NewsGuest SpeakerSeptember 22, 2019credit union marketing, credit union branding, dawn hagen

Building an Innovation Culture

Building an Innovation Culture

To what degree is your credit union culture aligned to your organization’s aspirations?

NewsGuest SpeakerSeptember 22, 2019credit union marketing, credit union branding, john mathes, garrick throckmorton

Enhancing Consumer Experiences and Driving New Revenues with RPA and AI

Enhancing Consumer Experiences and Driving New Revenues with RPA and AI

Day 2 at the Strum Executive Innovation Summit continued with a decidedly deep dive into technology and innovation.

NewsGuest SpeakerSeptember 22, 2019chris hopen, john mathes, strivve

Learning what's next in the transformation of financial services

Learning what's next in the transformation of financial services

Hear from Neff Hudson, VP Corporate Development at USAA.

NewsGuest SpeakerSeptember 21, 2019credit union data analytics, credit union marketing, neff hudson, john mathes

Eliminating Poverty

Eliminating Poverty

A personal perspective from Chi-Dooh “Skip” Li, Founder, Agros International.

NewsGuest SpeakerSeptember 21, 2019John Mathes, Agros International, Executive innovation summit

Building an Inclusive Financial System at Speed and Scale

Building an Inclusive Financial System at Speed and Scale

Wrapping up Day 1 of the Summit with Rodger Voorhies, President, Global Growth & Opportunity Division at the Bill & Melinda Gates Foundation.

NewsGuest SpeakerSeptember 20, 2019credit union marketing, rodger voorhies, john mathes

Solving the Challenge of Increasing Financial Inclusion with New Models

Solving the Challenge of Increasing Financial Inclusion with New Models

A data-driven solutions company, Aliya, seeks to improve the lives of those ignored by the banking system.

NewsGuest SpeakerSeptember 18, 2019data analytics, credit union data analytics, aliya, john mathes

Form Vs. Function? Both!

Better creative, by design.

Strategy, BrandKory DavidsonAugust 19, 2019credit union marketing, bank marketing, brand strategy, kory davidson

Lifestyle Segmentation & Personas

Lifestyle Segmentation & Personas

The missing key to successful digital transformation: the last mile, one-to-one user personalization.

Data Analytics, Business IntelligenceMark WeberAugust 6, 2019data analytics, lifestyle segmentation, credit union marketing, bank marketing, customer profitability, customer intelligence, marketing analytics, Intelligence

Best Practices for Onboarding

Best Practices for Onboarding

The initial 3 to 6-month period following the acquisition of a new member may be the single most important phase of the entire member journey.

Data AnalyticsBill HasapidisJuly 15, 2019onboarding, credit union onboarding, bank onboarding, member onboarding, data analytics, bill hasapidis

What Financial Institutions Can Learn from Fast Food Chains about Social Media

When it comes to social media, out-of-the-box thinking is a must.

BrandJulie GrimmJuly 12, 2019credit union social media, credit union branding, credit union marketing, bank branding, bank marketing, bank social media