The Strum Blog Archive
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April 2024
- Apr 10, 2024 Inspiring Buy-In: Transforming Member Experience Through Data Apr 10, 2024
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March 2024
- Mar 27, 2024 2024 Diamond Award Winners Mar 27, 2024
- Mar 13, 2024 See you at America's Credit Unions Marketing & BD Conference Mar 13, 2024
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February 2024
- Feb 23, 2024 Case Study: Turning 70 in Style Feb 23, 2024
- Feb 14, 2024 See you in DC for GAC! Feb 14, 2024
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January 2024
- Jan 16, 2024 Where Creative and Strategy Meet Jan 16, 2024
- Jan 4, 2024 Case Study: A Positive Lookout on Growth Jan 4, 2024
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December 2023
- Dec 12, 2023 Being the friendliest credit union is not enough: The power of purpose Dec 12, 2023
- Dec 12, 2023 Customer Data Platforms are driving member relationship marketing success Dec 12, 2023
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August 2023
- Aug 9, 2023 Webinar: The Keys to Achieving a New Level of Brand & Data-Driven Marketing Success Aug 9, 2023
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July 2023
- Jul 3, 2023 Gen Z Approaches Money Differently, Credit Unions Should Too Jul 3, 2023
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May 2023
- May 19, 2023 Is your brand in need of a check up? May 19, 2023
- May 3, 2023 See you at MAC! May 3, 2023
- May 3, 2023 5 Marketing Shifts to Drive Results in the second half of 2023 May 3, 2023
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March 2023
- Mar 9, 2023 See you at CUNA Marketing Conference! Mar 9, 2023
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February 2023
- Feb 2, 2023 See you at GAC! Feb 2, 2023
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January 2023
- Jan 17, 2023 Video Storytelling Wins Engagement Jan 17, 2023
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December 2022
- Dec 6, 2022 The Human Effect of Merger Escalation Dec 6, 2022
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November 2022
- Nov 4, 2022 Why are some brands higher functioning than others? Nov 4, 2022
- Nov 4, 2022 5 mistakes to avoid when finalizing your 2023 marketing plan Nov 4, 2022
- Nov 1, 2022 Financial Brand Forum Makeover: Keys to Strategic Brand Differentiation & Awareness Nov 1, 2022
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August 2022
- Aug 8, 2022 The CUInsight Network Podcast with Ben Stangland Aug 8, 2022
- Aug 3, 2022 5 Gen Z Myths, and 5 Things they Actually Want from FIs Aug 3, 2022
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July 2022
- Jul 19, 2022 Strum Speaking at Financial Brand Forum 2022 Jul 19, 2022
- Jul 13, 2022 The CUInsight Experience podcast with Jennifer D’Amico & Randy Schultz Jul 13, 2022
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June 2022
- Jun 28, 2022 The Truth about Measuring Email Marketing Success: Profit and ROI vs. Click and Opens Jun 28, 2022
- Jun 5, 2022 Is Your Agency a Catalyst for Innovation and Results or an Anchor? Jun 5, 2022
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May 2022
- May 19, 2022 Strum signs two new agency of record clients May 19, 2022
- May 16, 2022 See you at the MAC Conference! May 16, 2022
- May 9, 2022 5 Strategic Marketing Priorities that May be the Keys to Unlock Successful Growth May 9, 2022
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April 2022
- Apr 4, 2022 What FI Brands Can Learn from Politicians, or the “Beer Rule” of Branding Apr 4, 2022
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March 2022
- Mar 30, 2022 Purpose-Driven Brands Matter More than Ever Mar 30, 2022
- Mar 21, 2022 2022 CUNA Diamond Award Winners Mar 21, 2022
- Mar 16, 2022 2022 is the Year for Credit Unions to Personalize or Perish Mar 16, 2022
- Mar 15, 2022 Case Study: Crafting a Purpose-Driven Brand Mar 15, 2022
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February 2022
- Feb 9, 2022 Webinar: Using Data Analytics to Thaw Brand Freeze Feb 9, 2022
- Feb 9, 2022 See you at the CUNA Marketing Conference Feb 9, 2022
- Feb 7, 2022 5 Success Factors for Digital Transformation Feb 7, 2022
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December 2021
- Dec 15, 2021 Successful mergers: never overlook the power and value of name, brand and culture Dec 15, 2021
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August 2021
- Aug 5, 2021 2022: The Year of Adaptive Marketing Planning and Budgeting Aug 5, 2021
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July 2021
- Jul 9, 2021 BlueShore Financial: the journey to build a high performance premium financial brand Jul 9, 2021
- Jul 7, 2021 The 5 Most Vital Strategic Planning Priorities for Renewed Focus & Growth in 2022 Jul 7, 2021
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May 2021
- May 26, 2021 Rebranding for Growth & ROI May 26, 2021
- May 13, 2021 Why 2021 is the Year to Change Your Brand May 13, 2021
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January 2021
- Jan 29, 2021 Download Strum's Newest Position Paper Jan 29, 2021
- Jan 4, 2021 Three Cultural Brand Traits That Will Help Your Business Be a Post-Recession Winner Jan 4, 2021
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October 2020
- Oct 14, 2020 Strum Launches a New Financial Services Customer Data Analytics & Marketing Platform Oct 14, 2020
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September 2020
- Sep 29, 2020 Webinar: Your Brand Never Mattered More - Culture, Purpose, Loyalty Sep 29, 2020
- Sep 3, 2020 The Rising Need to Understand, Measure and Deploy Relationship Profitability Sep 3, 2020
- August 2020
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July 2020
- Jul 9, 2020 Why Your Data Transformation Could Fail, Before You Even Get Started Jul 9, 2020
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June 2020
- Jun 19, 2020 Why Branding is Critical to Success in Today's Shifting World Jun 19, 2020
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May 2020
- May 26, 2020 Rethinking Future Branch Spending Post COVID-19 May 26, 2020
- May 20, 2020 The Value of Values-Based Marketing May 20, 2020
- May 15, 2020 Why Social Media Influencers? May 15, 2020
- May 11, 2020 A Gratitude Campaign for Essential Workers (Free Campaign Assets) May 11, 2020
- May 11, 2020 Zoom Backgrounds That Let You Travel to a Private Getaway May 11, 2020
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April 2020
- Apr 22, 2020 Bad Movies: The Old, Comfy, Kinda Ratty Blanket of the Cinematic World Apr 22, 2020
- Apr 21, 2020 Advertising That Stands Out While Consumers Stay In Apr 21, 2020
- Apr 8, 2020 7 Tips for Building a Positive Culture in a 'Socially Distanced' World Apr 8, 2020
- Apr 2, 2020 Three Proactive Steps to Tackle the Crisis and Build Your Brand (VIDEO WEBINAR) Apr 2, 2020
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February 2020
- Feb 11, 2020 Addition Financial Wins Addy for Best of Film, Video & Sound Feb 11, 2020
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November 2019
- Nov 18, 2019 How to Tackle Credit Unions' Two Greatest Growth Challenges Nov 18, 2019
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October 2019
- Oct 30, 2019 What’s in a Credit Union name? Oct 30, 2019
- Oct 1, 2019 Strum's Session on Data-fueled Brands at the NEFMA Fall Conference Oct 1, 2019
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September 2019
- Sep 25, 2019 Executive Innovation Summit in Seattle Sep 25, 2019
- Sep 24, 2019 Key trends and critical insights from Jeffry Pilcher Sep 24, 2019
- Sep 23, 2019 The Challenge of Innovation and Building Brand and Market Leadership Sep 23, 2019
- Sep 22, 2019 Brand Repositioning to Inspire and Refocus your Culture Sep 22, 2019
- Sep 22, 2019 Building an Innovation Culture Sep 22, 2019
- Sep 22, 2019 Enhancing Consumer Experiences and Driving New Revenues with RPA and AI Sep 22, 2019
- Sep 21, 2019 Learning what's next in the transformation of financial services Sep 21, 2019
- Sep 21, 2019 Eliminating Poverty Sep 21, 2019
- Sep 20, 2019 Building an Inclusive Financial System at Speed and Scale Sep 20, 2019
- Sep 18, 2019 Solving the Challenge of Increasing Financial Inclusion with New Models Sep 18, 2019
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August 2019
- Aug 19, 2019 Form Vs. Function? Both! Aug 19, 2019
- Aug 6, 2019 Lifestyle Segmentation & Personas Aug 6, 2019
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July 2019
- Jul 15, 2019 Best Practices for Onboarding Jul 15, 2019
- Jul 12, 2019 What Financial Institutions Can Learn from Fast Food Chains about Social Media Jul 12, 2019
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June 2019
- Jun 7, 2019 Strum Clients win 20 MAC Awards Jun 7, 2019
- Jun 3, 2019 Strum's Charlotte Boutz-Connell to Speak at Social Media Conference for Credit Unions Jun 3, 2019
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April 2019
- Apr 12, 2019 Strum Announces Launch of Strum Platform™ Apr 12, 2019
- Apr 3, 2019 Mark Weber Shares Story Behind Strum Brand Apr 3, 2019
- Apr 2, 2019 Strum Clients win 18 CUNA Diamond Awards Apr 2, 2019
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February 2019
- Feb 18, 2019 Identity Crisis Feb 18, 2019
- Feb 17, 2019 Weber Marketing Group is now Strum Feb 17, 2019
- Feb 16, 2019 Power to: Hang your hat on your brand positioning Feb 16, 2019
- Feb 16, 2019 Millennials for a Jargon-Free Banking World Feb 16, 2019
- Feb 15, 2019 Building Brand Champions Feb 15, 2019
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January 2019
- Jan 28, 2019 The Art and Science of Brand Balance Jan 28, 2019
- Jan 24, 2019 In Search of Member Value Jan 24, 2019
- Jan 10, 2019 How to Create a Growth Map to Build Branch Expansion Jan 10, 2019
- Jan 10, 2019 Going Local: Is it the Smartest — or Cheapest Option? Jan 10, 2019
- Jan 10, 2019 Three Tactics to Best Utilize Data and Behavioral Analytics Jan 10, 2019
- Jan 10, 2019 A 200-year-old brand attempts to break through its iconic male image. Jan 10, 2019
- Jan 10, 2019 Engaging Your Digital Consumer Jan 10, 2019
- Jan 10, 2019 Retail Insights: Capital One's New "Café Concept" Jan 10, 2019